40 Event Marketing Statistics

Lead Liaison

We have rounded up 40 important statistics that help shed light on event marketing for business-to-business (B2B) companies. The top 5 metrics marketers feel are best for quantifying event value are: new referrals and introductions; quality and quantity of leads; deal closure; value of sales; and upsell and cross-sell opportunities. Bureau of Labor Statistics stated conventions and events are expected to expand by 44% from 2010 to 2020 ( source ).

5 Tips for a Fantastic Marketing Conference

Cody Ward

Design your conference so they you can close, up-sell, and cross-sell your products. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider.

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6 Key Takeaways from the Latest B2C Content Marketing Research

DivvyHQ

Here are our top takeaways from the B2C content marketing statistics featured in this year’s report. It’s generally a good idea for marketers to strike a fairer balance between keeping existing customers over attracting new ones , although that’s easier said than done – marketers generally aren’t held as responsible for (nor rewarded as handsomely for) renewals, cross-sells and upsells. Content Marketing Content Strategy B2C content marketing report statistics

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Green shoots? Highlights from the B2B Barometer survey

Savanta

The fourth involves better harnessing the revenue potential in existing customers through up- and cross-selling (38%). B2B market research Observations on B2B marketing B2B Barometer B2B marketing statistics Marketing trendsDouble dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch. .

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

These fiscally-minded approaches stem from well-known statistics that say it’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Doing so may also offset declines in aging products a company sells.

How Data Mining Improves Buyer Experience

TrueInfluence

In addition, there’s substantial value in understanding what data is needed for specific initiatives, and it’s crucial to consider and analyze the results from machine learning, statistics, and database systems.

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

You can form accurate predictions by studying historical and current data and statistics. Use statistics to form hypotheses: After finalizing your list of questions and creating hypotheses, use statistics to build and test the conclusions you’ve developed.

12 Best Transactional Email Examples

SendX

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Showing real-time statistics is an excellent way to increase engagement and motivate action.

12 Best Transactional Email Examples

SendX

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Showing real-time statistics is an excellent way to increase engagement and motivate action.

How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Recent statistics show that WOM is directly responsible for 90% of all purchases , meaning now is the time to start turning your customers into advocates if you haven’t already considered it. Many B2B companies spend a large amount of their marketing budget on customer acquisition.

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7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. Cross-Sells and Upsells. Repeat customers tend to be far more valuable than first-timers and they also cost far less to sell again to.

12 Best Transactional Email Examples

SendX

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Showing real-time statistics is an excellent way to increase engagement and motivate action.

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

The data is solid: all the statistics have a margin of error of 2.9% How thought leadership impacts sales If the effects of thought leadership on trust and reputation are interesting, then sales statistics are even more impressive.

77% of B2B Marketers are Failing to Profit from Existing Customer Relationships

KoMarketing Associates

Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers. In the future, 64 percent claimed that they will find new ways to upsell and cross-sell to existing customers. B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers.

20% More Clients — With Quick Start Chat Buttons

RockContent

They can independently segment the target audience, generate personalized offers, support cross-selling, and make promotional mailings. Business communication with users is essential to a company’s image and customer loyalty.

How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance.

Why Service Hub is a Favorite Among HubSpot Agencies and Clients Alike

Marketing Envy

According to HubSpot’s 2022 State of Service Report , 90% of service professionals agree that customer expectations have increased to an all-time high, which is an apt statistic because 90% of customers rate the immediacy of responses as “very important”.

2022 Guide to Accurate Total Addressable Market (TAM)

SalesIntel

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Bottom-up, using data from early selling efforts. Suppose you are selling a CRM.

2022 Guide to Accurate Total Addressable Market (TAM)

SalesIntel

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. Bottom-up, using data from early selling efforts. Suppose you are selling a CRM.

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

How to Leverage SaaS Customer Journey Stages

Directive Agency

Dig for quantifiable information, such as statistics and percentages. Not only that, you can also take this opportunity to upsell or cross-sell buyers, and ensure you get the most revenue out of them when you close the deal. Upselling & Cross-Selling.

How to Improve Sales Process Using SalesIntel

SalesIntel

Client Retention, Cross-Selling, and Up-Selling. Suppose you are selling your SaaS product to Mr. Smith (who is a marketing manager at your potential account) on a call, and after a quick intro, you launch into your pitch, full of enthusiasm.

Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

Abandoned cart recovery statistics by Barilliance say that an average of 18.64% of carts can be recovered by using email. The products recommended fall under the category of cross-selling or upselling.

The 12 Essential Sales Metrics You Don’t Want to Miss

InsightSquared

Knowing this key sales metric offers an opportunity to assess high-value customers for up-sell and cross-sell potential. Are we overlooking up-selling and cross-selling to this high-value customer?

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How to Set Up Automated Email Marketing Workflows (with Examples)

Spiralytics

According to statistics, 50% of users who opened an abandoned cart email made a purchase. Following messages that confirm orders and inform customers about shipment status updates, you can send emails aimed at cross-selling related goods.

Account-Based Marketing ROI | ABM in the House, Episode 8

Strategic-IC

So I thought what I'd do is start with some statistics, just to share with the audience, really, when we talk about ABM. Another interesting statistic is that 91% of companies that use ABM see an increase in their average deal size.

The top 6 business benefits of B2B e-commerce websites

Sana Commerce

You can make sure your clients see related products, but also items with more features, unlocking powerful cross-selling and up-selling opportunities. Selling online eliminates the challenge that time differences often pose in order processing.

Install Base Marketing – Know Who Your Competitors Are Targeting

Unbound B2B

Specifically, companies should analyze install base data on complementary offerings, partners and competitors and use it to: Create opportunities for up-selling and cross-selling their offerings. Introduction.

B2B 60

Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience

Sharpspring

Your clients are already actively investing in bringing people to their website – but statistically, we know a huge percentage of those folks won’t become leads. Bring in more revenue by upselling/cross-selling to current customers.

Key marketing areas ripe for innovation during the Coronavirus crisis

ClickZ

Cross-channel marketing orchestration. Fine-tuning and perfecting cross-sell and upsell opportunities. On Instagram alone, consumers publish 95 million images per day according to statistics from the company in February 2019.

7 Enterprise SaaS SEO Strategies to Amplify Your Business Growth

accelerate agency

There’s a big difference between the SEO strategy for a sole trader selling on Etsy or eBay and that needed by a major SaaS enterprise with an annual turnover in the tens of millions. . A lot of people assume that SEO is just SEO.

The Future of B2B Buying: Are We Prepared Enough?

Unbound B2B

In fact, statistics show that on average, modern-day B2B buyers conduct 12 online searches prior to interacting with the website of a potential vendor. To sell to these buyers effectively, B2B companies must find innovative ways to improve efficiency in their sales functions.

Buy 83

How The B2B Demand Generation Is Dealing With Covid-19

Unbound B2B

Statistics show that people are spending 20% more time on mobile apps with global in-app spending for 2020’s first quarter standing at $23.4 For a long time, B2B selling has largely relied on in-person interactions. Remote selling relies on technology. Introduction.

How Curated Content Helps Support the Customer Lifecycle

Scoop.it!

There are many ways to curate content, from simply adding high-quality pieces to your content calendar or extracting quotes and statistics to discuss in more detail. While curated content can’t directly sell your product or service, it can be used to support the conversion process.

How to Create a Live Sales Notification for WooCommerce

Optinmonster

Display group statistics instead of individual activity. Clickable popups to increase sales, upsells, and cross-sells. You can use this feature to boost upsells, cross-sells, and flash sales.

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How to Make the Most of Content Audit Results

Content4Demand

List the goals of your marketing efforts, whether they include lead generation, nurture, customer retention, or cross-sell and upsell. At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library.

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5 Ways Email Automation Can Help Improve Your Workflow

Delivra

Let me give you a few statistics to convince you of the impact email automation will have on your bottom line. These statistics prove that email automation is definitely worth the investment. This is where you sell them on the benefits of your product or service – one email at a time.

Help 68

7 Ways Startups Can Use Email Automation to Gain Better Results

Vision6

According to statistics , 74% of users who opt in to your list expect an email immediately after they subscribe. You can also take this opportunity to get repeat customers by upselling and cross-selling to the customers like the Dollar Shave Club email below.

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

Terminus

Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. When you take an account-based approach to business, it becomes clear that satisfied customers are not just clients; they’re also your best advocates, as well as prospects for upselling, cross-selling, renewals, and expansion. Upsell/Cross-Sell. Click here to download the full, editable 4-page Upsell/Cross-Sell worksheet.

Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories. I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail.