40 Event Marketing Statistics

Lead Liaison

We have rounded up 40 important statistics that help shed light on event marketing for business-to-business (B2B) companies. The top 5 metrics marketers feel are best for quantifying event value are: new referrals and introductions; quality and quantity of leads; deal closure; value of sales; and upsell and cross-sell opportunities. Bureau of Labor Statistics stated conventions and events are expected to expand by 44% from 2010 to 2020 ( source ).

5 Tips for a Fantastic Marketing Conference

Cody Ward

Design your conference so they you can close, up-sell, and cross-sell your products. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider.


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6 Key Takeaways from the Latest B2C Content Marketing Research


Here are our top takeaways from the B2C content marketing statistics featured in this year’s report. It’s generally a good idea for marketers to strike a fairer balance between keeping existing customers over attracting new ones , although that’s easier said than done – marketers generally aren’t held as responsible for (nor rewarded as handsomely for) renewals, cross-sells and upsells. Content Marketing Content Strategy B2C content marketing report statistics

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

You can form accurate predictions by studying historical and current data and statistics. Use statistics to form hypotheses: After finalizing your list of questions and creating hypotheses, use statistics to build and test the conclusions you’ve developed.

4 Ways To Propel Your ABM By Doing What Is Good For The Buyer

Tony Zambito

Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. While others show the continued struggle for marketing to gain traction with ABM. You can make a case either for or against ABM depending on which survey statistics you pull from.

Green shoots? Highlights from the B2B Barometer survey


The fourth involves better harnessing the revenue potential in existing customers through up- and cross-selling (38%). B2B market research Observations on B2B marketing B2B Barometer B2B marketing statistics Marketing trendsDouble dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch. .

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Pick The Right Plays: Using the Go-To-Market Framework


These fiscally-minded approaches stem from well-known statistics that say it’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Doing so may also offset declines in aging products a company sells.

12 Best Transactional Email Examples


At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Showing real-time statistics is an excellent way to increase engagement and motivate action.

7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. Cross-Sells and Upsells. Repeat customers tend to be far more valuable than first-timers and they also cost far less to sell again to.

The Good, The Bad and The Ugly of eCommerce


The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. Improve Conversions with Cross-Channel Retargeting. Create Brand Advocates and Long-Term Customer Relationships to Drive Retention and Cross-Sell Opportunities. Content Marketing Cross Channel Marketing Marketing CloudLet's cut right to the chase.

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

The data is solid: all the statistics have a margin of error of 2.9% How thought leadership impacts sales If the effects of thought leadership on trust and reputation are interesting, then sales statistics are even more impressive.

77% of B2B Marketers are Failing to Profit from Existing Customer Relationships

KoMarketing Associates

Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers. In the future, 64 percent claimed that they will find new ways to upsell and cross-sell to existing customers. B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers.

20% More Clients — With Quick Start Chat Buttons


They can independently segment the target audience, generate personalized offers, support cross-selling, and make promotional mailings. Business communication with users is essential to a company’s image and customer loyalty.

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How to Improve Sales Process Using SalesIntel


Client Retention, Cross-Selling, and Up-Selling. Suppose you are selling your SaaS product to Mr. Smith (who is a marketing manager at your potential account) on a call, and after a quick intro, you launch into your pitch, full of enthusiasm.

Market Expansion: Three Approaches for Companies Looking to Grow


Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience


Your clients are already actively investing in bringing people to their website – but statistically, we know a huge percentage of those folks won’t become leads. Bring in more revenue by upselling/cross-selling to current customers.

Abandoned Cart Recovery Email Templates - Ultimate Guide


Abandoned cart recovery statistics by Barilliance say that an average of 18.64% of carts can be recovered by using email. The products recommended fall under the category of cross-selling or upselling.

Account-Based Marketing ROI | ABM in the House, Episode 8


So I thought what I'd do is start with some statistics, just to share with the audience, really, when we talk about ABM. Another interesting statistic is that 91% of companies that use ABM see an increase in their average deal size.

Install Base Marketing – Know Who Your Competitors Are Targeting

Unbound B2B

Specifically, companies should analyze install base data on complementary offerings, partners and competitors and use it to: Create opportunities for up-selling and cross-selling their offerings. Introduction.

Key marketing areas ripe for innovation during the Coronavirus crisis


Cross-channel marketing orchestration. Fine-tuning and perfecting cross-sell and upsell opportunities. On Instagram alone, consumers publish 95 million images per day according to statistics from the company in February 2019.

How Marketers Should Think About Customer Marketing in the Engagement Economy


Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance.

The Future of B2B Buying: Are We Prepared Enough?

Unbound B2B

In fact, statistics show that on average, modern-day B2B buyers conduct 12 online searches prior to interacting with the website of a potential vendor. To sell to these buyers effectively, B2B companies must find innovative ways to improve efficiency in their sales functions.

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How to Create a Live Sales Notification for WooCommerce


Display group statistics instead of individual activity. Clickable popups to increase sales, upsells, and cross-sells. You can use this feature to boost upsells, cross-sells, and flash sales.

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7 Ways Startups Can Use Email Automation to Gain Better Results


According to statistics , 74% of users who opt in to your list expect an email immediately after they subscribe. You can also take this opportunity to get repeat customers by upselling and cross-selling to the customers like the Dollar Shave Club email below.

How The B2B Demand Generation Is Dealing With Covid-19

Unbound B2B

Statistics show that people are spending 20% more time on mobile apps with global in-app spending for 2020’s first quarter standing at $23.4 For a long time, B2B selling has largely relied on in-person interactions. Remote selling relies on technology. Introduction.

How to Make the Most of Content Audit Results


List the goals of your marketing efforts, whether they include lead generation, nurture, customer retention, or cross-sell and upsell. At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library.

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5 Ways Email Automation Can Help Improve Your Workflow


Let me give you a few statistics to convince you of the impact email automation will have on your bottom line. These statistics prove that email automation is definitely worth the investment. This is where you sell them on the benefits of your product or service – one email at a time.

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5 Ways to Improve Customer Retention with Marketing Automation Tools


As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business. For example, you should capitalize on each new cycle as an opportunity to not only re-sell to existing customers but also to cross-sell and/or up-sell to them (this is a valuable frontier, as loyal customers are typically worth up to 10 times as much as their first purchase ). That said, you also don’t want to over-sell.

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]


Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. When you take an account-based approach to business, it becomes clear that satisfied customers are not just clients; they’re also your best advocates, as well as prospects for upselling, cross-selling, renewals, and expansion. Upsell/Cross-Sell. Click here to download the full, editable 4-page Upsell/Cross-Sell worksheet.

Creating brand awareness


You create a product or service worth buying, launch a website to sell it on, and sell it. Its purpose is to sell your free value offer. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills.

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Top 10 Tips To Sell Your Technology In the Age of Pandemic

Unbound B2B

Sales teams in such companies have to adapt to generating leads and selling remotely in order to comply with the World Health Organization social distancing guidelines and stay safe. In the tech industry, selling remotely is not an entirely new thing. Introduction.

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Account-Based Marketing ROI | ABM in the House, Episode 8


So I thought what I'd do is start with some statistics, just to share with the audience, really, when we talk about ABM. Another interesting statistic is that 91% of companies that use ABM see an increase in their average deal size.

Everything You Need To Know About Sales Enablement

Ignite Tech

Your sales teams should be selling, not poking around in byzantine folder trees to pull up five-year-old reports and lukewarm testimonials. It’s statistically proven. They can spend their time working on leads that are ready to buy and a good match for what you’re selling.

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Everything You Need To Know About Sales Enablement

Ignite Tech

Your sales teams should be selling, not poking around in byzantine folder trees to pull up five-year-old reports and lukewarm testimonials. It’s statistically proven. They can spend their time working on leads that are ready to buy and a good match for what you’re selling.

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How to Use Predictive Analytics for Better Marketing Performance

Single Grain

Upselling and Cross-Selling Readiness. It integrates various techniques from data mining, statistics, modeling, machine learning and artificial intelligence to process and analyze various data sets for the purpose of developing predictions. Statistics : Test the conclusions. This helps to inform the next step in marketing or selling to a prospective lead based on predictions about their future buying habits. 6) Upselling and Cross-Selling Readiness.

Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories. I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail.

How to Automate Your Black Friday Marketing


These statistics illustrate that the opportunity for maximizing your Black Friday sales has never been greater. This year, Black Friday falls on November 28 and retailers will have slightly less time to sell to bargain hunters. Be prepared to cross-sell and upsell. Each year, online figures for Black Friday indicate continued substantial growth.