40 Event Marketing Statistics
NOVEMBER 2, 2018
We have rounded up 40 important statistics that help shed light on event marketing for business-to-business (B2B) companies. The top 5 metrics marketers feel are best for quantifying event value are: new referrals and introductions; quality and quantity of leads; deal closure; value of sales; and upsell and cross-sell opportunities. Bureau of Labor Statistics stated conventions and events are expected to expand by 44% from 2010 to 2020 ( source ).