PathFactory

OCTOBER 12, 2022

As CEO and President of PathFactory, I’m lucky to cross paths with intelligent people across all sorts of industries. Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”. – Caitlin Clark-Zigmond.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

ClickZ

OCTOBER 22, 2019

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. Medallia offered a few things that were different from our previous tool, such as SMS messaging versus just calling a customer or sending an email.”.

Case Study 74

Case Study Case Studies Studies SMS 74

Valasys

JANUARY 19, 2023

It does this rather than a variety of touchpoints for the same brand, enabling customers to experience the brand. It also allows them to communicate data via a variety of channels such as phone calls, webchats, e-mails, SMS, and social media. Omnichannel retailing enables merchants to engage with these customers.

Customer Satisfaction 40

Customer Satisfaction Marketing Management Marketing & Strategy POS 40

Scoop.it

JANUARY 26, 2023

You should not only publish testimonials on your website and promote them on all your customer touchpoints, but also make sure you have stellar reviews on all third-party platforms, like Google reviews and Yelp. Source Direct messaging includes online and offline communication channels, everything from good old SMS to WhatsApp and Messenger.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

seo.co

MAY 26, 2021

While it might be different in your industry, we know that in ecommerce the probability of selling to a new customer on your website is somewhere in the 1 percent to 5 percent range (depending on how dialed in your website is and what the quality of your traffic looks like). Create a Cross-Sell Campaign. Implement and Iterate.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

ClearVoice

MAY 14, 2021

Tommy Lamb, Director of Lifecycle Marketing at WITHIN.co who’s worked with Sephora believes “automating and scaling marketing campaigns and touchpoints is the only way to keep up with the speed of the customer.” Lamb said he loves BlueCore for email and Attentive for SMS. Cross-Sell / Up-Sell.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Planning 52

Digilant

APRIL 6, 2021

Event-based or click tools monitor the actions of a user at all your brand’s touchpoints. Most digital marketing strategies include push notifications, email, SMS, web-hooks, and in-app notifications. This also provides insight on which products may work during a cross-sell. One of the popular tools is Google Analytics.

Paid Content 52

Paid Content Analytics Marketing Strategy Marketing & Strategy 52

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. Offer a range of options for customers and potential customers to communicate with your business, for example, through web chat, social media, or SMS and WhatsApp.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

SalesIntel

AUGUST 21, 2023

Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. Some channels you can use include email, SMS, social media messaging, web, mobile apps, or even physical retail spaces. You can deploy a multichannel approach.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Act-On

OCTOBER 2, 2023

And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. And even though it should go without saying, we’ll say it anyway: Make sure to stay on top of the SMS marketing regulations that protect consumer privacy.)

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Outgrow

MAY 30, 2023

Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products. Targeted email campaigns and personalized SMS outreach can be effective methods for highlighting relevant products and services to customers who may be interested.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Conversica

NOVEMBER 28, 2018

The AI Customer Success Assistant delivers automation of human-like interactions over email and SMS text at scale, facilitating improved post-sale customer experiences while reducing the administrative task load on Customer Success Managers (CSMs) and account managers – freeing them up to serve high-value customers and accounts. “We

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

TrustRadius Marketing

SEPTEMBER 20, 2022

10 Usability Ticket creation and submission Conversation tracking Scalability Social integration IVR Zendesk Sell 7.7/10 For managing and engaging your leads, the Zendesk Sell CRM also offers three different plans that go from $19 to $99 per month. Product trScore Pros Cons Zendesk Support Suite 8.0/10

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

LeadSquared

SEPTEMBER 17, 2021

A confirmation email can also be a great tool to cross-sell other products. For example, during a flight booking on MakeMyTrip, they sell hotel bookings, pick up and drop cabs, and daily rentals. Feel free to utilize DMs (Direct Message) on social media, SMS, and other forms of communications that your buyer prefers.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Martech

JUNE 3, 2022

More full-featured vendors may offer capabilities for managing and conducting SMS communications, as well, which have grown in importance in the COVID era, given their role in things like curbside delivery and other time-sensitive messaging. Deliverability management. Third-party integrations.

Marketing Automation Services 140

Marketing Automation Services Enterprise Management Work Management Marketing Management 140

TrustRadius Marketing

SEPTEMBER 1, 2022

Customer Relationship Management (CRM) Software Marketing automation Mobile marketing , Cross-channel campaign management , Sales engagement Helpdesk Contact center software. . Cross-channel capabilities help your reps send out consistent messaging when communicating with customers. These include.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Upsell and cross-sell campaigns encourage customers to purchase higher-value or premium products or services instead of their initial purchase, or complementary products in addition to it. Engagement campaigns nurture meaningful relationships with your existing and potential customers.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Martech Advisor

JANUARY 9, 2020

Retail customer experience is defined as the overall experience a retail brand provides its customers and prospects, across touchpoints and channels including in-store and online. Making your customers feel valued takes thoughtfully planned CX efforts to deliver a holistic experience across touchpoints in a buyer journey.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Salesforce Marketing Cloud

APRIL 29, 2022

With the right technology and partners, energy and utility companies can: Provide superior customer experiences at every touchpoint Streamline operations to deliver on changing customer needs Harness customer data to improve service interactions. This is the sort of experience that only 20% of utility companies currently offer.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98

Salesforce Marketing Cloud

JULY 21, 2021

We can also help you improve lead generation, customer acquisition, and upselling and cross-selling opportunities. We can help you manage numerous touchpoints, including customer service, self-service channels, field service, and digital channels like chat, SMS, WhatsApp, Facebook Messenger, and more. Beauty brand e.l.f.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

accelerate agency

NOVEMBER 8, 2021

And with that same info, you can personalize other touchpoints too. Integrations If the automation tool you are considering does not offer seamless integrations, then cross it off your list. Intelligent recommendations also help your site to upsell or cross-sell, thus improving revenue and your AOV figures.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

And with that same info, you can personalize other touchpoints too. Integrations If the automation tool you are considering does not offer seamless integrations, then cross it off your list. Intelligent recommendations also help your site to upsell or cross-sell, thus improving revenue and your AOV figures.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

And with that same info, you can personalize other touchpoints too. If the automation tool you are considering does not offer seamless integrations, then cross it off your list. Intelligent recommendations also help your site to upsell or cross-sell, thus improving revenue and your AOV figures. Saves time. .

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

FEBRUARY 3, 2017

An e-commerce platform enables brands to focus on product management, product placement, in-purchase experience, and cross-sell/upsell. In the sea of touchpoints, it can be very difficult to know what and when to communicate, or even which marketing channels to use for specific audiences. Tightly Defined Audiences.

Purchase 48

Purchase Top of Funnel Multi-Channel Marketing Management 48

Albacross

JANUARY 17, 2020

It's great for automating emails full of content that is in the interest of the receiver, not leading with what you are selling first. While Pipedrive is great for more personalized selling, ConvertKit excels in automation, so I can drop leads into my four-part video sequence for example. It also allows you to batch email prospects.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

LeadSquared

JANUARY 28, 2021

Lead scoring for lead qualification Conversation tracking at each touchpoint – phone calls, SMS, emails, social, web chat, etc. Opportunity management to identify and act upon upselling/cross-selling opportunities.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. Challenge Hestan Culinary sells chef-grade cookware.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). SMS campaigns reach customers quickly with personalized, targeted messages. This includes cross-channel, multi-touch and multi-wave campaigns. ActiveCampaign.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Features of the Webexpenses desktop and mobile app include cross-platform auto-sync with: Google Vision-powered OCR receipt scanner Petty cash management Automatic policy compliance Corporate card automatic Intelligent Matching Integrated mileage tracking + verification Integration with an existing ERP. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52