Lead Forensics

APRIL 16, 2024

This empowers you to make data-driven decisions, optimize resource allocation, and anticipate potential roadblocks before they arise. With AI-powered insights, you can set realistic sales goals and ensure your team has the resources necessary to achieve them. However, traditional approaches can often feel pushy.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Vision Edge Marketing

JANUARY 30, 2024

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

FEBRUARY 13, 2023

I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Having long espoused “modern marketing” and “next-generation marketing transformation”– this is the fruition of a vision we’ve worked on and planned for years (decades?).

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. Instead, you need to put in the work to truly understand who your decision makers are. Things might have shifted dramatically.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

AUGUST 19, 2022

Too often organizations simply focus on the linear ‘hand-offs’ and ‘SLAs’ — literally encouraging these teams to avoid working together. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Optinmonster

APRIL 8, 2024

Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better. This is known as the decoy effect and there’s a popular anecdote about how it works: Williams-Sonoma was having trouble selling their $275 bread maker. This means that you can charge $0.01

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Who works on creating demand generation campaigns? Start with the goals and work backward. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

MAY 11, 2021

How Does the Predictive Analytics Process Work? This is useful for upselling and cross-selling to current customers. Without the proper process in place, you could spend considerable time and resources chasing down people who aren’t even interested in what you offer. Upselling and Cross-Selling to Current Customers.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

Zoominfo

OCTOBER 5, 2021

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. We can provide innovative strategies and resources to optimize customer experiences, identify pain points, and deliver solutions that address them effectively.

Paid Search Agency 83

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 83

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

InsightSquared

AUGUST 14, 2019

For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Using data should be integrated into all of a team’s daily sales functions.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Sana Commerce

FEBRUARY 19, 2023

However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. For your sales staff, this means a lot of extra work. It does not tempt customers to add more items to their order through cross-selling or upselling either.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. Guest post by Eleanor Hecks. How large is the B2B market? Is each type used appropriately?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Madison Logic

MAY 3, 2023

It’s the best way to work smarter, not harder, during economic turbulence. It enables you to get more out of your existing marketing budget by focusing your time, resources, and efforts only targeting accounts demonstrating the highest propensity to purchase.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

It’s the best way to work smarter, not harder, during economic turbulence. It enables you to get more out of your existing marketing budget by focusing your time, resources, and efforts only targeting accounts demonstrating the highest propensity to purchase.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Martech

FEBRUARY 15, 2024

Find out what is working, what goals the new team has and what tools they use. Email and social are typically the first channels to focus on cross-selling the two brands. Creating this matrix of channels and audiences also reveals ways to repurpose content, test cross-selling, and align team assignments.

Work Management 90

Work Management Branding Brand Identity Marketing Management 90

Biznology

OCTOBER 3, 2021

Once the salesperson is working the account, marketing can help them close faster in a variety of ways, among them: Research the members of the buying group, their roles and their internal relationship, to ensure the database holds a complete record of each person involved. Lead-to-sales Conversion. With non-salesy messaging.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 171

Content Marketing Institute

NOVEMBER 8, 2018

Sometimes intent can cross over in different ways. Basecamp, which sells project management software, struggles with user intent except for navigational searches referencing its brand. It all comes back to what you’re selling. Try working that keyword into your website content. Directions. Testimonials. Locations near me.

Keywords 88

Keywords Intent Resources Top of Funnel 88

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. And to be fair, it sometimes is a smart move.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

Rev

JANUARY 11, 2023

Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. For each tip, we also share an additional resource that dives deeper into the specific tactic to help you learn how to implement it in your business. How do you avoid this?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Sana Commerce

FEBRUARY 6, 2024

What is MailChimp and how does it work? Save time and resources by integrating your email automation tool directly to your web store and leverage data sources from your ERP and MailChimp dashboard. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

Martech

FEBRUARY 13, 2024

If it worked once, it can work again. By measuring and reporting on the success of their aligned martech investments, they highlighted how the integration of their online ecommerce platform with in-store customer behavior analytics tools significantly improved cross-channel marketing campaigns.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

The Marketing Blender

NOVEMBER 30, 2023

Without a clear strategy, you might be wasting your resources on tactics that don’t align with your goals. What are your unique selling points? Your current customers are a valuable resource for driving additional revenue and fueling business growth. Your strategy should answer questions like: Who is your target audience?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Sprout Social

NOVEMBER 12, 2023

In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. How do brand collaborations work? A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal.

Branding 111

Branding Brand Identity Advertising Agencies Cross-Selling 111

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Televerde

JULY 12, 2022

Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. In B2B marketing, exclusive marketing through ABM saves you resources as you can focus on a few accounts that are most likely to purchase from your brand. Why B2B Companies Use ABM. Image from SuperOffice.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. But for that to happen, everyone within your organization needs to work toward a common goal of serving the customers. Cross-sell and Up-sell. Costco’s revenue that comes out of selling memberships, makes up the core of Costco’s profits.

B2B Marketing 135

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 135

Rev

MARCH 22, 2023

Resources for learning more about RevOps through online certification programs, podcasts and professional communities. Leveraging data and technology, revenue operations teams create and implement roadmaps to enable those go-to-market teams to work collaboratively toward achieving predictable revenue from new and existing customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Heinz Marketing

DECEMBER 10, 2023

The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. Resource Library , Blog , Marketing Community , and Academy. That’s where Iterable comes in. Who are they?

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Martech

FEBRUARY 21, 2024

This is the third stage of the customer journey, where we work to retain and engage our existing customers over time. More efficient use of resources and budget. By leveraging AI-powered solutions, you can better understand customers’ needs, deliver personalized experiences and optimize resource allocation for long-term success.

Marketing AI 93

Marketing AI Optimization Allocation Customer Satisfaction 93

Convert

FEBRUARY 10, 2022

You can use Google Pagespeed Insights and other tools and plugins to pinpoint areas that you need to work on. If you’re selling software or other virtual services, you can do a pricing page analysis. Take your pricing strategy to the next level by A/B testing your prices to see what works best for your business.

Traffic 97

Traffic Conversion Product Cross-Selling 97

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. Strategies and tactics: Launch new product lines, implement cross-selling initiatives, and optimize pricing strategies.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94