Martech

MARCH 1, 2024

Year after year, survey after survey, leads were number one. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” But they also run the risk of producing results that are remarkably convincing but also wildly inaccurate.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” “B2B companies are fighting over limited spend,” wrote Sara Lebow.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Second, the success rate of selling to existing customers is much higher than new ones. Another survey published on MarketingCharts.com from Prophet shows similar results. And how can you drive a path toward realizing them?

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Martech

FEBRUARY 21, 2024

Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Measurement and reporting We looked at some measurements already, but in addition to some of the more granular and channel-specific metrics, it is critical to look at the broader view of the customer relationship as well. Customer feedback and surveys.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. He printed reports with all the statistics on every email campaign. I loved reviewing those reports and seeing my improvements and what the creative looked like.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Envy

OCTOBER 18, 2022

Your most immediate revenue comes from existing customers: upsales, cross sells etc. In order to get there, you need to run surveys; get to know precisely what needs to be improved and identify the triggers for up-sales and cross sales. Reporting - Dashboards are your roadmap.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Cross-Selling 118

Televerde

MAY 9, 2022

Key Takeaways: Big data requires more complex systems for analyzing and reporting information than traditional data. A better customer experience will also increase your sales as you will have more opportunities for upselling, cross-selling, and retaining customers. How to Use Big Data to Improve Your Customer Service.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But when you talk about the higher-upfront-cost option, she crosses her arms and looks away. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. An important aspect of any media or event partnership is cross-collaboration. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Not in the least, according to a recent UK survey , which reported, amongst other findings, that just 2% of B2B marketers use marketing automation to its full capacity.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ANNUITAS

DECEMBER 20, 2018

At ANNUITAS we would argue that most practitioners treat it more like a tactic than a strategy, but nearly a quarter of survey participants in Engagio’s 2018 ABM Outlook survey reported having ABM programs that were well underway or advanced , and about half reported having just started. What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

SEPTEMBER 6, 2017

The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. The survey showed that there is still room for growth in what metrics are being leveraged,” wrote the authors of the report. on the scale.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

Martech

JANUARY 8, 2024

What KPIs should be reported on to show success? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. What KPIs should be reported on to show success?

SMS 70

SMS Marketing AI Best Practices CMO 70

Zoominfo

MAY 3, 2020

78% plan to adapt or increase their use of cross-channel attribution. Sell to Marketers With Our Marketing Department Leads One-Touch Attribution Models As its name suggests, a one-touch attribution model attributes an entire conversion to one channel. Attribution provides efficiency gains of 15-30%. What do these results mean?

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Martech

NOVEMBER 30, 2021

Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value? Have we established KPIs and put a system in place for tracking, measuring and reporting results? The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Account Based Marketing 121

Account Based Marketing Work Management Marketing Management ABM 121

Top Rank Marketing

JULY 21, 2023

during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed by personalized marketing — two of several findings of interest to B2B marketers contained in newly-published report data.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These shifting behaviors make creative cross-posting critical. These changes directly impact advertisers.

Social Media 89

Social Media Trends Media Cross-Selling 89

SmartBug Media

AUGUST 10, 2020

What Is Upselling and Cross-Selling? Sometimes, upselling and cross-selling are used interchangeably as if they are the same. Cross-selling: “Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Strategy 1: Upsell/Cross-Sell Automated Campaigns.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

DiscoverOrg

JUNE 29, 2017

Good data, on the other hand, provides valuable organizational context and intelligence that enable cross-selling and upselling within existing accounts, and fresh avenues to expand with net new accounts that would otherwise be closed and opaque. Survey-based lead generation. Account-Based Content for Account-Based Marketing.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

Martech

MAY 10, 2022

Through trust, a new Salesforce State of the Connected Customer report suggests. Nearly half (49%) say they mostly trust companies to act with society’s best interests in mind, and an additional 19% say they completely trust this to be the case, according to the report. Take the 2022 MarTech Replacement Survey today!

Trust Marketing 93

Trust Marketing Marketing Management Cross-Selling Transparency 93

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Remember, though, that you don’t have to pitch to them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

KoMarketing Associates

AUGUST 23, 2018

Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives. This is followed by increasing brand awareness (52 percent), influencing revenue by cross-selling/upselling existing accounts (39 percent) and aligning sales and marketing efforts (30 percent).

Acquisitions 123

Acquisitions B2B Marketing Cross-Selling B2B 123

Sana Commerce

MARCH 28, 2022

Read the 2022 B2B Buyer Report for the latest data on what modern buyers seek in their purchasing experience. New | 2022 B2B Buyer Report. You can make sure your clients see related products, but also items with more features, unlocking powerful cross-selling and up-selling opportunities. Get the report.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Liveintent

DECEMBER 1, 2021

The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Cross-platform (web, app and email) ad exposure data. We will sell first-party data audience solutions through programmatic direct deals. We will develop a cross-platform audience- based ad solution.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Sana Commerce

SEPTEMBER 15, 2023

Taking the time to define your prospects can help your teams sell that much more effectively. Tip #4: Implement sales enablement tools In one study by LinkedIn , sales teams only spend a quarter of their time selling. This can help you identify more proactive approaches to selling more effectively to prospects.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Martech

JULY 22, 2022

More broadly, however, truly understanding your customer and focusing on providing them with what they’re seeking for the duration of your relationship can pay dividends for the longer term, resulting in cross-sells, up-sells, repeat purchases and brand advocacy. More agile marketing and operations.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Cross-Selling 94

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, our Pulse Survey indicates that as of August, 33% of marketing budgets are allocated to marketing technology. Halting long-term projects.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

B2B Marketing Directions

JULY 9, 2023

Here are some of the major findings from the survey. 23% of the surveyed marketers said their 2023 budget was unchanged compared to 2022, while 29% reported a slight (14% or less) increase, and 23% reported a slight decrease. Here are some of the major findings from the survey. The picture on staffing was similar.

B2B Marketing 52

B2B Marketing Research B2B Marketing Management 52

KoMarketing Associates

JANUARY 24, 2017

A new survey reveals the majority of B2B companies are using outdated digital commerce software. The most significant pain points for B2B businesses selling online include cost efficiency (37 percent) and the inability to provide a seamless, omnichannel customer experience (35 percent). Leveraging Marketing Technology is Top Priority.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

Salesforce Marketing Cloud

DECEMBER 12, 2023

In fact, our recent State of the Connected Consumer report found that 88% of customers say good customer service makes them more likely to purchase again. Ask for feedback and have prospects and customers take pulse surveys to uncover what’s most important to them. Why is customer obsession important? What do they need?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 79% reported that AI helped them focus more on the selling part. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years. Let’s jump to the nitty-gritty.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Market research, sales data, customer surveys, and analytics tools are valuable for estimating and monitoring segment size and growth.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Hubspot

SEPTEMBER 6, 2022

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. According to HubSpot's 2022 Sales Strategy & Trends Report , 33% of sales reps say they average 2-4 interactions with prospects in the sales process. Trailing close behind, 26% of reps report 5-7 interactions.

Cross-Selling 53

Cross-Selling Multi-Channel CRM Trust Marketing 53