Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. To appreciate the significance of customer-centricity, let’s contrast it with three other prevalent growth strategies: Product/Service-centric strategies which prioritize developing and innovating products and services.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Organizational Culture.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

QuanticMind

AUGUST 29, 2023

Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship. billion to $30.02 That’s an increase of over 66%!

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

ClickDimensions

DECEMBER 28, 2023

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. Implement a Unified CRM System Utilize a Customer Relationship Management (CRM) system that integrates both sales and marketing functions/data.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Lead Forensics

APRIL 16, 2024

Build Stronger Relationships with AI-Driven Customer Sentiment Analysis (Increased Customer Retention Rates) Understanding your customers’ sentiment is crucial for building lasting relationships. Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Lead Forensics

APRIL 25, 2024

Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable customer experience.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Marketing Insider Group

MAY 11, 2021

Use this model for recommending relevant ads, products, and services to your audience. This is useful for upselling and cross-selling to current customers. Knowing your CLV will tell you how valuable a customer is to your business throughout their relationship with you. Determining Better Product or Service Fit.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect. What is a customer expansion strategy?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Technology : Sales and marketing intelligence platforms and customer relationship management systems. Doing so may also offset declines in aging products a company sells. Build Loyalty.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

ATAK Interactive

JULY 29, 2019

These improvements work toward higher levels of customer service satisfaction. As a company grows, the company will need more staff, a more significant number of services must be in place, and business activities increase. How ERP Enhances Customer Service. Customer Service Improvement with Streamlined Backend Processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Webbiquity

MAY 11, 2021

You might also look specifically at topics such as logistics, inventory control, customer relationship management , and user experience. Costs such as cleaning services, new technology, and paper supplies can all eat into your bottom line and increase by significant amounts before you realize it. Where are you wasting money?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. It encourages business leaders to never settle and to keep looking for ways to enhance products, services, and the overall customer experience. It often involves tactics like price adjustments, loyalty programs, and improving customer service.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Zoominfo

FEBRUARY 10, 2021

CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. Building closer relationships with current customers is the basis of maximizing your CLV. But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. What is Demand Generation? Who works on creating demand generation campaigns?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 5, 2021

GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map. Cross and Up-selling: Retaining current customers is great for your revenue stream. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. A niche strategy might apply if your product and/or services (solutions) are best suited to a specific platform.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

SmartBug Media

AUGUST 8, 2023

Pursuing new business opportunities while nurturing existing customer relationships can often feel like walking a tightrope. Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. The secret ingredient in this mix is automation.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Marketing Insider Group

JULY 22, 2020

Cross-Sells and Upsells. ABM marketing is not just useful for funneling in more leads – it can also influence client relationships, which in turn improves the CLV. Cross-selling and upselling customers with additional or upgraded products and services is a straightforward way to increase the CLV and create more repeat customers.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. Upselling is when a seller encourages a customer to buy a more expensive version of a product or service than they originally intended. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech

SEPTEMBER 11, 2023

As an example, ING Financial Services used a journey-centric approach to learn more about both B2B customers and consumers. The customer service for the ordering app might be managed by another entity. In some cases, customers were opening a bank account as an end goal to transfer money.

Lead Ranking 141

Lead Ranking Forrester Lead Scoring Cross-Selling 141

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

ATAK Interactive

JULY 29, 2019

These improvements work toward higher levels of customer service satisfaction. As a company grows, the company will need more staff, a more significant number of services must be in place, and business activities increase. How ERP Enhances Customer Service. Customer Service Improvement with Streamlined Backend Processes.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

seo.co

MARCH 3, 2021

Selling Search Engine Optimization (SEO) services to local businesses isn’t that complicated, but it’s also not like shooting fish in a barrel. Small businesses in the United States spend $497 each month on SEO services, and companies around the world spend more than $65B on SEO per annum. Prep Before Selling SEO.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Enterprise Management Work Management 52

Choozle

MARCH 5, 2024

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions. The link(s) must live in the website’s footer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

SalesIntel

FEBRUARY 19, 2024

Effective B2B sales strategies necessitate consistent and proactive follow-up, demonstrating continued interest and commitment to nurturing the relationship. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Biznology

OCTOBER 3, 2021

In short, marketing should be providing support across the entire customer relationship. Here are just three examples of areas where marketing can accelerate the existing sales and service functions: 1. Communications focused on existing-product upsell and cross-sell opportunities. Lead Nurturing.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171