Digital marketing best practices for travel & hospitality

Choozle

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. While we don’t dig into them here, we recommend you also consider adding cross-device targeting to your campaigns. Recency. You can pull reports to identify an optimal recency period for your product or service.

Digital marketing best practices for travel & hospitality

Choozle

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. While we don’t dig into them here, we recommend you also consider adding cross-device targeting to your campaigns. Recency. You can pull reports to identify an optimal recency period for your product or service.

Digital marketing for financial services: best practices

Choozle

While we don’t dig into them here, we recommend you also consider adding cross-device targeting or geoframing to your campaigns. Recency. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right.

Mobile 284

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways

Engagio

Top Takeaways : ABM is a great B2B strategy to drive growth – growth is NOT just acquisition – ABM helps place focus on retention and upsell, cross-sell too. Fit, Intent, Recency and Engagement. Another Dreamforce is in the books!

Five tips for your holiday advertising campaigns

Choozle

Enable cross-device targeting. Take advantage of rising conversion rates during the holiday peak season by enabling cross-device targeting across all your campaigns (especially on your retargeting or lower-funnel strategies).

The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision

Marketing Action

It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer. Activity history is not just about behavior but also the recency of that behavior.

7 Ways to Generate More Sales Revenue with Marketing Automation

Marketo

Use marketing automation to upsell, cross-sell, and resell your existing customers. While marketers mostly focus on new business, selling to your existing customers can make marketing into the real heroes.

Email Marketing Best Practices from MarketingProfs Virtual Event

Marketo

Sell the right product to the right customer. Cross sell to purchases of a specific product. Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation.

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. It identifies duplicate records, choosing the survivor based on recency, RFM score or presence of an email address as the user prefers. Cross sell reports show the percentage of customers who bought specific pairs of products.