New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
MAY 14, 2015
But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.