Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Doing so may also offset declines in aging products a company sells.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Vision Edge Marketing

SEPTEMBER 13, 2022

In a niche strategy, the number of prospective customers can range in number and cross industries. If your company sells a physical product, vertical segmentation prompts other considerations. In the examples above, the technology they use is what defines the target market. .

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Upsells or cross-sells: Promote related products or services that complement or enhance the user’s initial interest, increasing the likelihood of a purchase.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

MAY 23, 2023

Identifying upsell opportunities Intent data can also proactively identify upsell and cross-sell opportunities with existing customers, allowing sales teams to prioritize those accounts. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Engagio

SEPTEMBER 16, 2021

With Demandbase, we have the insights and ability to help post-sale, not just the Sales and Marketing pre-sale, but also upsell and cross-sell initiatives. But you can’t uncover those up- and cross-sell opportunities unless you’re in the know with your customers’ businesses and their priorities. Go beyond the sale.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. And equipping your sales team with guidance on their own social presence will boost their social selling efforts. Identify who’s who in cross-departmental collaboration. Ready to set up cross-departmental collaboration to achieve social success? Sprout Social has you covered.

Social Media 122

Social Media Work Management Marketing Management Media 122

Martech

JANUARY 25, 2023

Previously, the date range was the only filter available for the entire dashboard. HubSpot Payments updates increase sales and adoption potential Reduce friction for customers to increase upsells and cross-sells with the new optional products featured in HubSpot payment links.

Ad Frequency 103

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 103

Oktopost

MARCH 4, 2024

The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage. You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Salesforce Marketing Cloud

JULY 18, 2022

In fact, the cost to operate a contact center ranges from $2.70 Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards. You can also drive revenue through cross-selling, up-selling and outbound outreach with items that may pair well with purchases.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Sana Commerce

OCTOBER 5, 2023

Imagine a manufacturer’s purchasing agent greeted with recommendations based on past orders and industry trends, or a product range that changes during a visit to suit the current customer journey. Personalization in B2B Personalization isn’t exclusive to B2C e-commerce.

Merchandising 52

Merchandising B2B Cross-Selling Bundling 52

Marketing Insider Group

JULY 20, 2021

It’s sort of like the word problems on your third-grade math test: Suzie is selling necklaces. If you’re selling a straightforward product — say, pencils — your value metric would be per pencil. If you’re selling a consulting service, your value metric would likely be per hour. Cost-Plus Pricing. Decide on a Pricing Model.

Pricing 359

Pricing Price B2B Buyer Personas 359

Heinz Marketing

SEPTEMBER 29, 2022

Some metrics you can track here are Customer Lifetime Value (CLV), Marketing Influenced Adoption, Pipeline from referrals and repeat clients, Retention Rate, Churn Rate, Renewal Rate, Net Promoter Score (NPS), Repeat Purchase Ratio, Attach Rate by Product for cross-selling, and many more. Advantages of Bow Tie Funnel.

Top of Funnel 121

Top of Funnel Allocation Churn Rate Lead Scoring 121

Convert

FEBRUARY 10, 2022

If you’re selling software or other virtual services, you can do a pricing page analysis. Try Cross Promotion. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there. You can also reach out to established websites for cross-promotion. Upgrade Your Visual Media.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Zoominfo

JUNE 14, 2022

Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Outgrow

FEBRUARY 12, 2023

They provide a wide range of customizable and personalized elements, including watch straps, dials, hands, logos, personalized initials, date wheels, and whatnot! Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

SalesIntel

MARCH 3, 2023

With expansion metrics, businesses can up-sell products to existing customers, such as upgrading their plans. Additionally, it’s also possible to cross-sell products and services to current clients. An increased number of cross-sells and upsell deals are factors that determine existing client retention.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

ClickZ

JUNE 1, 2020

A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. But the big challenge for any marketer working at scale is managing all these AI-powered sell-side platforms in a systematic way. Enter buy-side AI. The evolved AI of today. by Apple) and EarthLink.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

ClickZ

MARCH 16, 2023

Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. The cross-over between advertising, content, social commerce, and search has become one big melting pot. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

JULY 2, 2018

” Why did the recruiter cross the road? ” The applicant replies, “In the range of $125,000 a year, depending on the benefits package.” I was in a job interview today when the manager handed me his laptop and said, “I want you to try and sell this to me.”. To recruit a chicken. Why recruit the chicken?

Work Management 252

Work Management Zoominfo High Quality Lead Cross-Selling 252

ClickZ

APRIL 2, 2020

Cross-channel marketing orchestration. Fine-tuning and perfecting cross-sell and upsell opportunities. Lomit’s new book Lean AI , which is part of Eric Ries’ best-selling “The Lean Startup” series, is now available at Amazon. Orchestration is a key concept in this class of autonomous marketing solutions.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Vision6

OCTOBER 31, 2023

Instead, it’s an agreement between sales and marketing for defining lead quality, sales follow-up, and cross-departmental collaboration. This can lead to inefficiency and cross-departmental tension. Email marketing lead generation and account-based marketing campaigns can target other score ranges.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 52

Exo B2B

FEBRUARY 28, 2024

Expanded purchase: a distinctive experience encourages customers to explore your product range Customer longevity: customers who enjoy interacting with your brand remain loyal for a long time. Improved interaction quality: every interaction is carefully orchestrated to deliver a high-flying experience.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. The approach, tailored based on customer classification, ranged from personalized visits for key accounts to comprehensive instruction manuals for others.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

seo.co

MAY 26, 2021

While it might be different in your industry, we know that in ecommerce the probability of selling to a new customer on your website is somewhere in the 1 percent to 5 percent range (depending on how dialed in your website is and what the quality of your traffic looks like). Create a Cross-Sell Campaign.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Rev

AUGUST 23, 2023

Atlassian: A software company that offers a range of collaboration and development tools, including Jira, Confluence and Trello, Atlassian has embraced a PLG approach by providing free versions of their products, allowing users to try them out and upgrade as their needs expand.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

BenchmarkONE

JULY 14, 2020

For a cross channel marketing campaign to be truly effective and increase user engagement , it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the same time. .

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Work Management Marketing Management 69

Biznology

AUGUST 25, 2020

We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right. This might be an old tactic, but it still works like a charm!

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Sana Commerce

MARCH 28, 2022

The benefits of B2B e-commerce can be wide-ranging. You can make sure your clients see related products, but also items with more features, unlocking powerful cross-selling and up-selling opportunities. Selling online eliminates the challenge that time differences often pose in order processing.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's take a look at a few strategies for selling in a recession.

Spending 70

Spending Trends Marketing & Strategy Cross-Selling 70

Martech

OCTOBER 19, 2022

Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Automation makes buying ads and selling ad inventory a simple process with low overhead. Ease of use. How much does it cost?

Advertising Agencies 117

Advertising Agencies Paid Content Cost Per Thousand Advertisements 117

Hubspot

JANUARY 25, 2021

It asks a range of questions to evaluate how the project management landscape looks. The findings of this report were gathered by surveying 437 unique respondents, from a range of industries, niches and countries, in December 2020. A Problem with Cross Team Visibility. Communication with Clients.

Work Management 93

Work Management Statistics Cross-Selling Creativity 93

Rev

MARCH 22, 2023

In contrast, sales operations (Sales Ops) teams typically focus more on the operational aspects of selling, such as lead management, pipeline development and customer relationship management. Renewals, upsells and cross-sells: The revenue-generating activities businesses pursue to increase the revenue generated from existing customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78