Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. These data types include technographic and firmographic at the account level, and demographic and psychographic at the contact level. Enhanced customer experiences.

Account Based Marketing 121

Account Based Marketing Enterprise Management Work Management Paid Content 121

Online Marketing Institute

MAY 24, 2009

► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. To answer the question, “How do I know people who are visiting my storefronts are influenced by online ads?”

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Heinz Marketing

JULY 30, 2020

Company Psychographics. Think about this description as something you could easily provide to anyone in your organization, new or not, to give them an immediate, clear picture of who you’re selling to. What do they sell? Company Psychographics. Employee Demographics. Account Technographics. What does my ideal customer do?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Psychographics Work Management 100

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40