Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. All of these initiatives fall into the domain of your marketing organization.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

MAY 24, 2009

► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. “What’s difficult, and where most fall off, is psychographics. Psychographics look deeper into what a company is thinking and feeling, including its priorities and concerns about products or solutions. Firmographics provide a detailed profile of an organization.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Hubspot

FEBRUARY 17, 2016

Use this checklist to help ensure that your bases are covered: Pre-Planning: Understand who you’re selling to. What are the psychographic characteristics of your most engaged audiences? Chances are, you already have this information in your analytics software. Collect demographic data. Try to understand who your audiences are.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Hubspot

DECEMBER 22, 2015

You can sell tickets to local events, sponsor your own events, and work with local advertisers. Use LiveChat software to reach readers in the moment, with specific questions. Cross-check your lists with a third party data provider, if there is one available (it will vary by region and industry). Build Audience Profiles.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. How to Find a Better Marketing Automation Solution Stop dreading your software. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management? Having a single source of truth is crucial.

Social Media 107

Social Media Marketing Management Ideal Customer Profiles Psychographics 107

SalesIntel

APRIL 16, 2021

Psychographic. They can also help identify upselling and cross-selling opportunities with existing customers by anticipating their current and future business needs. Psychographic customer segmentation. Psychographic customer segmentation can help you: Identify customer pain points and address them. Firmographic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Hubspot

MAY 31, 2012

So while your jaws are agape at all the amazing ways you can segment your email marketing lists, keep in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. Do you sell to other businesses?

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” As we learned above, if you’re selling to everyone, you’re selling to no one. ” But so much opportunity is lost from this approach!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. You can follow the LinkedIn profiles of famous business leaders to understand how they connect and sell via LinkedIn. Doing your own marketing experiments to collect psychographic information. B2B Social media marketing needs to be revamped in 2023. Strategy 4.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. Email marketing software lets marketers create fully-personalized email outreach campaigns with half the effort. But today, the process has evolved.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Martech Advisor

AUGUST 29, 2019

E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet. For example, along with online shopping stores, online auctions, wholesalers, subscription-based businesses, sales of digital products (such as e-books, software, video courses, audio, etc.), Over to You. What Is E-Commerce?

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Martech Advisor

JANUARY 16, 2020

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. Upselling or cross-selling emails. Over-the-top (OTT) ads. Native advertising. And this is just the tip of the iceberg. Weekly newsletters.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Terminus

AUGUST 20, 2019

For example, let’s say that you’re selling invoice-generating software to two different customers: . Customer 2 is looking for invoice-generating software, but they just haven’t decided which one to purchase (product aware). this is for existing customers who you are trying to upsell or cross-sell to).

Landing Pages 35

Landing Pages Paid Content Work Management Marketing Management 35

Martech Advisor

OCTOBER 7, 2019

The ubiquity of marketing automation software across B2B and B2C organizations can be attributed to organizations adopting the inbound marketing methodology. Depending on the marketing automation software, the marketing automation personnel looks after the ideation, execution, and measurement of different aspects of marketing.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Single Grain

APRIL 6, 2022

A CRO agency bridges a company's marketing strategy with the psychographic and demographic aspects that define a user’s behavior to create tests that lift the website's performance. Upsell and cross-sell your products more efficiently. Strategizing experiments for improving said benchmarks. Optimizing your current features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Mailmunch

MARCH 22, 2021

If you go straight for the hard sell without developing a relationship with leads first, you must do many follow-ups to convince people to buy. Discover selling opportunities. Discover selling opportunities. The more you interact with your audience, the more selling opportunities you unearth. Psychographic Segmentation.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54