Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

FEBRUARY 11, 2021

If your goal is to increase brand awareness, KPIs could be site traffic growth, increased impressions, and higher social engagement. That’s not to say you have to know every last detail of your audience (digital advertising partners can help you more clearly define the psychographics, demographic, etc.). Baby boomers?

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

Everything Technology Marketing

MARCH 27, 2010

Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Outgrow

MARCH 2, 2021

E-commerce marketing is a strategy that has recently become all the rage with the onset of social media advertising. The intent of that is to establish their brand and sell their products. At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Adobe Experience Cloud Blog

MARCH 28, 2013

Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. At the time, Reebok was selling more shoes than Nike ). The message is now a holistic initiative by Always you can learn about here , and a hashtag that's still used on social media today. How to Create an Advertisement. Set company goals for this advertisement.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Sprout Social

FEBRUARY 13, 2023

Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Social and business intelligence data offers companies a wealth of information about their customers. Collecting and managing customer data is ubiquitous in our digital-forward world.

Social Media 107

Social Media Marketing Management Ideal Customer Profiles Psychographics 107

Act-On

FEBRUARY 26, 2024

Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad inventory measures the total amount of advertising space or impressions a digital publisher has available to sell. What is Cross-Device Targeting? What is an Ad Exchange? What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

SalesIntel

APRIL 16, 2021

Psychographic. They can also help identify upselling and cross-selling opportunities with existing customers by anticipating their current and future business needs. Psychographic customer segmentation. Psychographic customer segmentation can help you: Identify customer pain points and address them. Firmographic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Ad Building Work Management Buyer Personas 59

FunnelEnvy

NOVEMBER 13, 2023

Ongoing Relationship: Upselling and Cross-Selling Even after a sale, the customer journey is still ongoing. Target paid ads to upsell or cross-sell additional products or services or introduce new features that benefit the customer to increase the lifetime value and retain customers for the long term.

Paid Content 70

Paid Content Paid Search Agency Ads Optimization 70

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. No longer is it OK for the email team, the social team, the event team etc. Who do you sell to? Who should you really be selling to? to have their own programs.

Sales Management 129

Sales Management Work Management Peer-to-peer Marketing Management 129

Hubspot

MAY 31, 2012

So while your jaws are agape at all the amazing ways you can segment your email marketing lists, keep in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. Do you sell to other businesses?

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Monitor Social Media Platforms. But there’s a TON of insights circulating on social media platforms that you can also learn from.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Salesforce Marketing Cloud

JANUARY 11, 2024

In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. B2C sales is when a business sells a product or service directly to a consumer. Learn more What is B2B sales? B2B sales vs. B2C sales: What’s the difference?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Terminus

JUNE 11, 2021

Bring all your existing data, regardless of the platform, into Terminus to find the best segment Psychographics. Once your custom segment is done, you’ll be able to run coordinated campaigns across email, display and social channels. One of our cooler features: It’s like Netflix recommendations, only for accounts Intent. Outbound Team.

Marketing Analytics Tools 57

Marketing Analytics Tools Top of Funnel Generation Bombora 57

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Outgrow

OCTOBER 23, 2020

Alas, the internet is awash with articles from marketing automation companies trying to sell you their tools; but this article is different. Social selling is the vogue in modern business and the best marketing automation services recognize that, giving their users a finger on the pulse of their clients. Tweet them.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing Analytics Tools 52

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

EMagine B2B Blog

NOVEMBER 14, 2023

But remember, marketing is about educating your readers, not selling. Social Media Q&A: Use social media platforms to directly ask your audience about their questions, challenges, or topics they would like more information on. At the heart of this is the fact that marketers need to provide value to our audience.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Unbound B2B

JANUARY 11, 2023

Email marketing is always the best way to sell to B2B customers. B2B Social media marketing needs to be revamped in 2023. More than simple keyword dumping and seasonal social media posting is required for further growth. Focus on thought leadership content that can provide some value to your customers. Strategy 2.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Martech Advisor

JANUARY 16, 2020

Social media ads. Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. For instance, a brand might run an awareness campaign across television, newspapers, and social media platforms. Display ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Martech Advisor

AUGUST 29, 2019

E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet. Let’s look at the four types of e-commerce business models in brief: Business to Consumer (B2C): In the B2C business model, the business sells its offerings directly to end-users. Creating an E-Commerce Marketing Strategy.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Terminus

AUGUST 20, 2019

For example, let’s say that you’re selling invoice-generating software to two different customers: . These prospects probably already signed up to your email newsletter, subscribe to your blog, or follow you on social media. Social media. Use social media posts to direct them toward a specific offer. . Retargeting.

Landing Pages 35

Landing Pages Paid Content Work Management Marketing Management 35

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Martech Advisor

OCTOBER 7, 2019

Furthermore, depending on the MAP and team size, the marketing automation manager may also have to work on landing pages, social media marketing, collaborating with the CRM software, and so on. Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Valasys

APRIL 3, 2020

B2B eCommerce is all about adopting inbound marketing skills to sell, of which, your website is an absolute imperative. Companies that integrate back-end systems with eCommerce have a more accurate, timely and comprehensive view of inventory availability, order status or cost of selling a product. Adopt an omnichannel strategy.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Martech Advisor

OCTOBER 17, 2019

Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their product on websites, apps, or social media. With global spends on digital advertising expected to cross USD 333 billion this year, it is essential to understand display ads in detail.

Display 59

Display Work Management Advertisements Advertising 59

Single Grain

APRIL 6, 2022

Compared to channels like SEO and social media, CRO is a complex process that requires deep expertise, a strong team, and proven systems. A CRO agency bridges a company's marketing strategy with the psychographic and demographic aspects that define a user’s behavior to create tests that lift the website's performance.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Work Management 52

Single Grain

NOVEMBER 25, 2019

Sometimes referred to as viral advertising , “Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

chiefmartech

MARCH 14, 2017

The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets. May 10: ADTECH & SOCIAL TRACK. May 10: DIGITAL TRANSFORMATION TRACK.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48