Remove cross-sell psychographic
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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Breathing our own exhaust?