Do Psychographics work in B2B Marketing & Sales?
MAY 24, 2009
► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc.
Adapting To The NEW Consumer With Better Analytics
grow - Practical Marketing Solutions
NOVEMBER 23, 2016
Listen to them and determine, at what time and opportunity do they need my product, NOT how much can I cross-sell and upsell to them. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics.
Improving Content Conversion with Dynamic Content
Modern B2B Marketing
MARCH 28, 2013
Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions.
Leveraging Actionable Customer Data for Revenue Growth
Everything Technology Marketing
MARCH 27, 2010
Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers.