Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc.

Improving Content Conversion with Dynamic Content

Modern B2B Marketing

Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions.

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers.