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Why Video Should Play a Big Role in Your Account Based Marketing Tactics


This leads to more opportunity to up-sell, cross-sell, gain referrals, and build a long-term loyal customer base. That’s key with ABM programs, where you need to get attention, hold it, and invoke an emotional response: you need them to want to do business with you.

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign


Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. From the DMA Response Rate Report 2015. response rate with a house list and a 1.0%

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Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss

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ATRI : David, in our last two meetings we talked about why it was hard for people trained as marketers to make the right technology purchasing decisions, and the most common mistakes people make. So David, tell us: How best can we make this purchasing decision?

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered.

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