What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Martech
SEPTEMBER 24, 2021
digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. These data types include technographic and firmographic at the account level, and demographic and psychographic at the contact level. Shortened sales cycles. Enhanced customer experiences.
Let's personalize your content