cross-sell multi-touch recency 
Varicent
SEPTEMBER 14, 2020
What is Account-Based Selling? Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach. How many contacts do we know? Where do they sit in our lead funnel?
Martech Advisor
MARCH 26, 2020
Similarly, recommendation engines help marketers automate customer retention by identifying upselling and cross-selling opportunities. While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX. Learn More: How Will AI Shape Personalization in 2020?
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Adobe Experience Cloud Blog
DECEMBER 20, 2010
This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Use marketing automation to upsell, cross-sell, and resell your existing customers.
NetLine
JANUARY 23, 2020
They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns. Once they score up enough points over time based on recency, frequency, and engagement types, they are routed to business development teams for qualification.
Biznology
JANUARY 5, 2015
Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Like this post?
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