What the US Marines Can Teach Your B2B Firm about Marketing and Sales
FEBRUARY 5, 2013
that can be merchandised by the firm to keep the firm in play. Sell Intrinsically – Because “inside guys” embody the firm’s intellectual capital and deliver its services and solutions, they are best prepared to demonstrate to prospects and clients the firm’s capacity to add value, which is its most powerful sales tactic. Seek Cross-Selling Opportunities – The professional practitioner assigned to an account is the steward of that relationship. Every Marine a Rifleman.