Remove cross-sell psychographic
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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

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Our Take on 3 B2B Marketing Predictions for the New Year

Anteriad

And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. Even further, over half of execs expect to drive revenue through net-new logos and cross-sell/upsell opportunities equally. These tools can synthesize tons of information and turn it into unique content.

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Data can be sourced from social media forums and job boards, as well as competitive intelligence and/or web scraping firms. What ABM tools do. Account targeting. ABM reporting.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

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Is Incrementality the New TV Currency?

Martech Advisor

Streaming TV ads are now driving incremental reach and frequency for advertisers while challenging the old TV rating to better value media based on business outcomes, writes, Marc Bourget, SVP Product at Samba TV. But can these new formats and delivery channels also re-thing how media is valued?

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.