Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. A successful social media strategy is rooted in collaboration.

Social Media 120

Social Media Work Management Marketing Management Media 120

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. Short form content is continuing to grow The rise of TikTok has brought about massive change in the world of social media. Additionally, just 0.1%

Social Media 89

Social Media Trends Media Cross-Selling 89

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

NOVEMBER 22, 2022

Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance. Cross-channel domination. Younger viewers on streaming.

Advertising Agencies 101

Advertising Agencies Cross-Selling Branding Brand Identity 101

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. Compilers like Neustar and Merkle are also entering the business.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Vision Edge Marketing

SEPTEMBER 13, 2022

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. Targeting a niche market might mean selecting companies who run their business using Nimble for their customer relationship management (CRM), QuickBooks for their accounting, or Hootsuite to schedule social media.

Verticals 224

Verticals Work Management Marketing Management Marketing & Strategy 224

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. Cross-platform (web, app and email) ad exposure data. Data monetization plans. Email data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

SEPTEMBER 28, 2021

Second, the success rate of selling to existing customers is much higher than new ones. Again, those goals need to align with your company’s overall plans and objectives. Increasing your followers on social media, which may introduce your brand to others that don’t know about it. There’s no perfect time window for goal resets.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. They’ll need to develop a digital marketing infrastructure and a marketing plan. Here’s an important rule of thumb: Share, don’t sell. Oh, and you will sell more product and make more money too! ImageCreator.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Buffer

JANUARY 18, 2023

themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Paid plans start at $79/month Description : AnswerthePublic is a search listening tool that gives creators insights into what their audiences are looking for. Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Sprout Social

NOVEMBER 12, 2023

Strategies to find collaboration partners Benefits of brand collaborations Best brand collaborations we’ve seen this year Begin planning your next partnership What is a brand collaboration? They rely on a creator’s influence and personal brand to sell products or offerings. What is a brand collaboration? and Taylor Rooks.

Branding 110

Branding Brand Identity Advertising Agencies Cross-Selling 110

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Madison Logic

MAY 3, 2023

How can you and your team leverage ABM to create a strategic marketing plan that delivers the highest return? Set regular meetings to discuss goals, create strategies, align on what prospects and customers need to invest, and plan the content and resources required to succeed.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

How can you and your team leverage ABM to create a strategic marketing plan that delivers the highest return? Set regular meetings to discuss goals, create strategies, align on what prospects and customers need to invest, and plan the content and resources required to succeed.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. Corporate leadership must prioritize and communicate the importance of cross-functional alignment, for any sales strategy to catch on. They decide when to reach out to you and start the conversation.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Ranking Lead Scoring 130

Outgrow

FEBRUARY 12, 2023

You send them a reminder email or show them display or social media ads to encourage them to return and complete their purchase. Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. One of them is right below.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Choozle

MARCH 5, 2024

Businesses must provide opt-out links that post either a “Do Not Sell or Share My Personal Information” and a “Limit the Use of My Sensitive Personal Information” link (if such information is used). The most critical use case for consent is with the collection and selling/sharing of children’s data under 16 years of age.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Martech

DECEMBER 26, 2023

Distributors are assigned a team to help them develop an annual marketing plan and get the most out of the programs, using the Partner Central website. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

SmartBug Media

SEPTEMBER 14, 2023

Despite all that planning, unfortunately—and it seems all too often—we can miscalculate and wind up with dreaded overstock inventory. Inventory overstock results from a business buying more of a product than it can sell, which is most often a result of poor forecasting quality. Experiment with selling options.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

Go Beyond SEO

JULY 13, 2022

How to Adjust Your Game Plan for Your Season. Once you’ve taken the time to track your trends and identify your busy season, here are some ways to adjust your game plan to fit your season and make it convenient for your customers to hire you or purchase from you. Upsell and cross-sell existing clients. Busy Season.

Trends 78

Trends Optimization Planning Paid Search Agency 78

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ).

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Convert

FEBRUARY 10, 2022

If you’re selling software or other virtual services, you can do a pricing page analysis. Try Cross Promotion. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there. You can approach influencers to try your products and share their reviews on social media.

Traffic 97

Traffic Conversion Product Cross-Selling 97

ClickZ

MARCH 16, 2023

Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. Google won’t be spared, either.

Paid Content 131

Paid Content Branding Brand Identity Paid Search Agency 131

Rev

JANUARY 11, 2023

You can find this information by doing things like talking to your current clients, researching their website and social media presence, and reading their job descriptions to identify what they look for in employees. So, why not pitch your business to podcasts, radio shows and other media outlets as a guest expert?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SmartBug Media

FEBRUARY 15, 2021

Social Media. Paid Media. In fact, creating workflows focused on cross-selling or upselling opportunities can be one of the quickest and easiest ways to grow your revenue. Leverage this and take advantage of cross-selling opportunities by reminding them what other ways your organization can make their lives easier.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Verticals 98