3 Marketing Automation Benefits for Cross-Selling Insurance Policies
Act-On
OCTOBER 25, 2018
The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.
cross-sell Marketing Automation Related Topics 
The email marketer’s guide to effective marketing automation
Martech
OCTOBER 16, 2023
We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
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How to keep your marketing automation campaigns from ruining your week
Martech
MARCH 4, 2024
Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.
Upselling and Cross-Selling: How to Offer More Value to Your Customers Through Automation
SmartBug Media
AUGUST 8, 2023
Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. However, growth-minded organizations are realizing the untapped potential of these strategies, harnessed through the power of automation. Automation platforms like Tray.io
Adobe Marketing Automation Updates 2023 | Research Brief
ANNUITAS
MARCH 21, 2023
We will continue to watch how Adobe builds this out as a more cross-functional nurture engine. Being able to more seamlessly measure virtual event attendee behavior across multiple stages (and core marketing actions) has been a bit of a blind spot for a lot of marketers.
Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns Part 1
SmartBug Media
AUGUST 10, 2020
In this two-part blog series, we dive into strategies and best practices to help SaaS marketers maximize lead generation without trade shows and events as part of their marketing arsenal. What Is Upselling and Cross-Selling? Sometimes, upselling and cross-selling are used interchangeably as if they are the same.
Why Is Marketing Automation Maturity Still Woeful?
The Point
FEBRUARY 18, 2020
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved.
13 Proven Marketing Automation Workflow Examples
Optinmonster
JUNE 26, 2023
Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. Let’s get started!
What is Upselling and How Marketing Automation Can Help You Use It
BenchmarkONE
DECEMBER 28, 2022
What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).
The Power of Marketing Automation in the Manufacturing Industry
ClickDimensions
MARCH 14, 2023
One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Here are 5 tools that you can use from your Marketing Automation solution that will help improve your customer journeys and marketing strategy.
B2B Email Marketing Automation to Fuel Your Campaign Efforts
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.
B2B Email Marketing Automation to Fuel Your Campaign Efforts
Binary Demand
JUNE 12, 2023
[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.
What Is Email Automation? A Beginner’s Guide to Email Marketing Automation
Optinmonster
OCTOBER 6, 2023
Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business.
8 Myths About Marketing Automation
Adobe Experience Cloud Blog
JULY 8, 2019
Marketing automation is a no-brainer for big businesses, who might have hundreds of thousands of customers to interact with on a daily basis. For small businesses, whether to invest in marketing automation software is a legitimate question, especially if you’ve never used it before.
5 leading providers of enterprise marketing automation solutions
ClickZ
OCTOBER 22, 2020
30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.
5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles
Act-On
NOVEMBER 15, 2023
But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration. Retention rates.
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What is Lead Scoring for Marketing and What Are the Benefits?
Act-On
APRIL 10, 2024
Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.
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Marketing Automation vs Sales Automation
Oktopost
MARCH 23, 2020
It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. What is Marketing Automation? Marketing Automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.
How to Shorten the Lead Cycle with Marketing Automation
BenchmarkONE
MARCH 17, 2021
For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . However, each marketing automation tool is not created equally.
What is B2B marketing automation?
Exo B2B
MARCH 14, 2022
Marketing automation can be pretty daunting if you haven’t already tried it. Below, I’ll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Just type in the keywords “marketing automation” and you’ll see an impressive number of Google Ads.
4 Factors to Cross-Selling Services Effectively
Hinge Marketing
DECEMBER 30, 2015
As professional services executives, cross-selling services is a goal we, of course, all have – making the most out of our existing accounts, adding more value to the relationship by selling appropriate services and equally appropriate complimentary services. Brand Matters. Additional Resources.
Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation
BenchmarkONE
JULY 14, 2020
For a cross channel marketing campaign to be truly effective and increase user engagement , it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the same time. . What is Marketing Automation in 2020?
What is Marketing Automation?
ClearVoice
MAY 14, 2021
What is marketing automation? Marketing automation allows you to use software or apps to automatically process and personalize marketing activities. When you’ve done the research and are ready to ongoingly fine-tune your channels you are organized and prepared to start marketing automation.
6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
3 Ways SMBs can improve customer retention and avoid churn
ClickDimensions
FEBRUARY 28, 2023
This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.” This seals the deal, and you buy the washing machine.
Lead Ranking 98
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How to Build Trust With Your Customer Marketing Strategy
Marketing Insider Group
NOVEMBER 30, 2021
Marketing Automation and Customer Relationships. Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. Some tools even allow you to automate onboarding processes and nurturing emails, while also giving you opportunities to measure engagement.
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The 11 undeniable benefits of marketing automation for B2B sales and marketing teams
The Marketing Blender
NOVEMBER 11, 2019
The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.
How to Shorten the Lead Cycle with Marketing Automation
BenchmarkONE
MARCH 17, 2021
For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . However, each marketing automation tool is not created equally.
How to Shorten the Lead Cycle with Marketing Automation
BenchmarkONE
MARCH 17, 2021
For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . However, each marketing automation tool is not created equally.
What Qualities Should You Look for in a Marketing Automation Manager?
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–
The Ultimate Guide to the B2B Marketing Automation Solutions
Valasys
JULY 1, 2021
The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.
Future of Marketing Automation: Grow or Die
Customer Experience Matrix
DECEMBER 18, 2012
But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?” This is what’s covered in the white paper.
B2C Marketing Automation: How it’s Different & Examples to Get Started
SendinBlue
APRIL 6, 2021
Learn what marketing automation looks like in a B2C context and how you can use it to get — and keep — more customers. B2C marketers face unique challenges compared to their B2B counterparts. Marketing automation makes this possible, allowing you to create personalized experiences for customers at scale.
Marketing Automation Tips for the Holidays
Sharpspring
DECEMBER 10, 2019
Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer. The following are some key marketing automation tips for the holidays. The answer: Marketing Automation. Newsletters. Flash Sales.
3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
That’s how Post It notes were discovered and it went on to be a best-selling project. We need to experiment with marketing too. Specifically, our survey found, revenue leaders are two to six times more likely to have advanced in-house capabilities such as data science and analytics, marketing automation, and account-based marketing.
And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
Customer Experience Matrix
FEBRUARY 6, 2013
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. Both methods give similar results. How scientific can you get?
New Report Confirms Immaturity of Most Marketing Automation Deployments
The Point
MAY 14, 2012
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.
Experian Buys Conversen Marketing Automation to Strengthen Its Offerings
Customer Experience Matrix
MAY 21, 2012
Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera. See my review from February 2010 for a more detailed explanation.
B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
KoMarketing Associates
APRIL 25, 2013
A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .
Crowdsourcing in marketing automation
Capstone Insights
OCTOBER 4, 2017
In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. What am I missing?
6 key email programs to optimize before Q4
Martech
JULY 24, 2023
If you’re selling things without a compelling story, maybe not. Beyond these basic requirements, look at your transactional email templates to discover whether they take advantage of the powerful cross-sell and upsell opportunities that are part of the transactional process. You know it when you need it. I know, I know.
How To Upsell: 15 Upselling Tips & Examples To Boost Revenue
Optinmonster
MARCH 22, 2023
In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? What is Upselling?
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5 Ways Marketing Automation Enhances Customer Loyalty
Sharpspring
JULY 31, 2017
Client retention is nothing new, but the scale at which marketing automation allows us to retain our loyal clients most certainly is. Marketing automation leads the customer loyalty revival. So how are leading brands use marketing automation to delight customers and earn the benefits of customer loyalty?
5 Ways to Improve Customer Retention with Marketing Automation Tools
SugarCRM
MARCH 21, 2016
For example, you should capitalize on each new cycle as an opportunity to not only re-sell to existing customers but also to cross-sell and/or up-sell to them (this is a valuable frontier, as loyal customers are typically worth up to 10 times as much as their first purchase ). That said, you also don’t want to over-sell.
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