WiseGuys Gives Small Firms Powerful List Selection Software
Customer Experience Matrix
APRIL 24, 2008
It is basically a system to help direct marketers select names for catalog mailings and email. During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs.
Let's personalize your content