Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Inbox Insight

APRIL 22, 2024

Through consistent engagement and exceptional customer service, companies can foster trust and loyalty among their audience, leading to repeat business and positive customer reviews. This statistic highlights the immense influence of satisfied clients who become brand champions.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Outgrow

FEBRUARY 12, 2023

Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it’s a camera then recommend a camera bag, battery, or lenses.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. Welcome emails can play a huge role in establishing brand loyalty early on and keep new customers engaged with your brand. Amazon, among other retailers, does a great job of adding product cross-sell recommendations.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Rev

AUGUST 23, 2023

Expansion opportunities and cross-selling: Designing for converted users also involves identifying expansion opportunities within the existing user base. The primary objective may not be immediate sales, but a well-designed engagement funnel can eventually lead to conversions by building trust and loyalty with your audience over time.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 70

Cross-Selling eCommerce Bundling Customer Satisfaction 70

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Statistics show brands have benefitted from these changes. How can your brand maintain the loyalty of audiences gained during the pandemic, stay on the pulse and remain relevant?

Display 98

Display Advertisements Advertising Trends 98

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Blogging statistics show that websites with blogs get more traffic and conversions. You can also practice social selling and build the personal relationships that eventually lead to sales.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. The customers you reach out to first for referrals should be the ones who have demonstrated the most loyalty to your company.

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Porch Group Media

JULY 1, 2021

Data science enables you to predict which personalized up-sell and cross-offers your target audience will most likely respond to. With consumers already being oversaturated with advertisements, personalized marketing is key when engaging with movers and building brand loyalty. Marketing Attribution Models.

Marketing Attribution 52

Marketing Attribution First-Mover Advantage Campaigns Cross-Selling 52

Valasys

OCTOBER 2, 2023

Machine learning is a subfield of artificial intelligence (AI) that focuses on the development of algorithms and statistical models that enable computer systems to improve their performance on a specific task through the process of learning from data, without being explicitly programmed. What is Machine Learning? text, images, or audio).

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Outgrow

MARCH 2, 2021

The intent of that is to establish their brand and sell their products. Moreover, providing surveys of this sort allows brands to build their customer’s trust and increase customer loyalty and satisfaction. . II - Implement Loyalty Programs. Another crucial e-commerce marketing tip is loyalty programs.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Content Marketing Institute

FEBRUARY 1, 2019

Identity Matters: How Content Strategists Build Trust and Loyalty. Include a statistic in a blog article? Include a statistic in a #blog article? Don’t link to a statistics roundup article, which points yet somewhere else. And if you find that one of those negatives applies, forgo using the statistic.

Marketing Analytics Tools 100

Marketing Analytics Tools Course Paid Search Agency Branding 100

Outgrow

MAY 28, 2020

You will also learn from case studies, which review the customer loyalty efforts of two big brands. To ensure the greatest ROI for your efforts, you need to focus on strengthening your relationship with customers and increasing brand loyalty. Start a customer loyalty program. Starbucks’ customer loyalty program.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 52

PureB2B

JUNE 23, 2021

It is just as important to gain the loyalty of old customers as it is to find new ones. The reason behind this is simple: selling to an existing customer comes with less hassle than selling to a new prospect. Such statistics demonstrate its opportunistic nature and the need to include this trend in B2B marketing strategies.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Porch Group Media

JANUARY 29, 2019

Take a look at some of these other compelling statistics: 74% of marketers say targeted personalization increases customer engagement. Brands must collect data at every touchpoint such as loyalty clubs, transaction history, web forms, social channels, etc. Cross-sell/Upsell. eConsultancy. 54%: Unsubscribe from emails.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

DivvyHQ

JANUARY 23, 2019

Here are our top takeaways from the B2C content marketing statistics featured in this year’s report. Building Customer Loyalty via Content Is a Top Priority. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report. That’s quite alright.

Planning 49

Planning Content Marketing Allocation Research 49

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Create graphs and charts to illustrate data and statistics. The days of selling to “the decision maker” are largely over.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. Below you’ll find the following topics covered: What is Social Selling? Below you’ll find the following topics covered: What is Social Selling?

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Porch Group Media

NOVEMBER 5, 2019

Take a look at some of these statistics: ( source ). 58% of enterprises are seeing a significant increase in customer retention and loyalty as a result of using customer analytics. 58% of enterprises are seeing a significant increase in customer retention and loyalty as a result of using customer analytics.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Optinmonster

FEBRUARY 11, 2024

Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Use development platforms like React Native for cross-platform app development to reduce costs. Learn more about FOMO marketing in our guide. How to growth hack a platform?

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

EveryoneSocial

OCTOBER 17, 2017

Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. This metric measures loyalty between brands and their customers.

Social Marketing 66

Social Marketing Marketing Management Cross-Selling Paid Search Agency 66

Sharpspring

JUNE 9, 2017

Whether you’re trying to convert, retain, or sell, omni-channel marketing allows you to develop and sustain meaningful and profitable customer relationships in a hands-off way. A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service.

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. But, here are some of the unique aspects of social media analytics reports that you can typically customize: Statistics and data points that matter to you and will be displayed in the report.

Social Media 100

Social Media Analytics Media Work Management 100

Convert

MAY 24, 2022

One of the factors is due to the relatively high Selling, General, and Administrative Expenses (SG&A) expenses in % of its revenue…SG&A expenses for managing online orders and returns, digital marketing and supply chain improvements. Example: Oflara experiments with cross-sells. E.g., batteries with kid’s toys.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Webbiquity

DECEMBER 11, 2013

”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. “If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Optinmonster

MARCH 16, 2020

Use your customer’s purchase history to offer cross-sells or up-sells. Segmenting your customers by the amount of their purchase allows you to offer them an appropriate up-sell on the backend. Reward your frequent shoppers with a special coupon just for 3rd time buyers, or an invitation to join your loyalty program.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

Sharpspring

JUNE 22, 2017

Whether you’re trying to convert, retain, or sell, omni-channel marketing allows you to develop and sustain meaningful and profitable customer relationships in a hands-off way. . A few revealing statistics about the importance of customer support: 54% of millennials will stop doing business because of poor customer service.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

ERDM

JANUARY 22, 2019

But these artificial labels do not work because no matter what you are selling, you are selling to a person. The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Terminus

MARCH 22, 2017

Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive. Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. Upsell/Cross-Sell.

Account Based Marketing 32

Account Based Marketing Ideal Customer Profiles Advertising Agencies Planning 32

The Point

JUNE 1, 2010

According to recent statistics, fully 65 percent of US households play some form of video or computer games. Top games for the iPhone routinely sell millions of copies, often for low as $1 a copy. Games cross all industries and demographics. Customer loyalty? 40 percent of game players are women. Demand generation?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100