Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why SaaS Brands Need to Be Using LinkedIn .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

ANNUITAS

AUGUST 19, 2022

Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling. Prophet / Altimeter : “Sales’ digital transformation will rely on new levels of trust among sales teams for the data and tools they use to navigate digital selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Develop a Cross-Promotional Marketing Strategy. Promote on Facebook or LinkedIn using targeted paid advertisements.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. They’ve shown a clear interest in finding a tool to address their time-management needs, and you even know precisely when they engage with your content – potentially just before a demo or follow-up call.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Top Rank Marketing

AUGUST 16, 2023

Fortunately, there are new techniques, tactics and tools emerging to aid B2B marketers as they navigate these difficult circumstances. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.”

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. For example, this LinkedIn email displays the number of individuals who have visited your profile, with the CTA button ‘See who's looking.' Source: Milled. Final Word.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. For example, this LinkedIn email displays the number of individuals who have visited your profile, with the CTA button ‘See who's looking.' Source: Milled. Final Word.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SendX

AUGUST 2, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. For example, this LinkedIn email displays the number of individuals who have visited your profile, with the CTA button ‘See who's looking.'

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

ANNUITAS

MARCH 21, 2023

4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort. And the company noted that it is seeing strong uptake for the feature set: with more than.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Salesforce Marketing Cloud

DECEMBER 14, 2023

However, changes in data privacy laws , not to mention the fast-approaching cookieless future, make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Zoominfo

AUGUST 1, 2023

Bad Data, Bad Outcomes The great advantage of next-generation AI tools like ChatGPT is their ability to produce outputs that are tuned to what a human user wants to hear. But they also run the risk of producing results that are remarkably convincing but also wildly inaccurate.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. Folks are going to focus on optimizing existing tools and platforms. There will be more of an interest in platforms versus one-off tools. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. Chief Marketing Officer at Sendoso | LinkedIn. CEO at LeadMD | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. But you need the right tools to support these processes. Simplify contact research with ZoomInfo ReachOut Chrome extension.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

SalesIntel

FEBRUARY 19, 2024

Ignoring this invaluable tool can lead to missed opportunities and ineffective campaigns. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. A robust sales enablement toolkit will contain the following tools and content: Sales Enablement Software. LinkedIn Sales Navigator. What is Sales Enablement?

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Rev

JANUARY 11, 2023

This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool. Resource to help you learn more about this tactic: The 7 best incentives for B2B referral programs #5 Generate leads on LinkedIn If you’re not already using LinkedIn to generate leads, you’re missing out!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Strategic-IC

FEBRUARY 20, 2024

Define your positioning and messaging Now you’ve dotted the ‘i’s and crossed the ‘t’s of your ICP – defined who you’re going after, and selected the proportion of your client base that fits (and doesn’t look anything like a churn risk)… what now? There are certain tools you need… and a great many nice-to-haves. Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Their platform has many advantages.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Mereo

DECEMBER 13, 2023

Enablement includes the ever-evolving knowledge and skills required to reach buyers and help them on their decision journey, including strong process and tools to reinforce and reward the effort and results. As we do so, we will explicitly explore each of the four selling motions: new, cross-sell, expansion and renewal.

Cross-Selling 74

Cross-Selling Ideal Customer Profiles Trust Marketing Banners 74

Martech Advisor

NOVEMBER 14, 2019

Free tools to help kickstart your marketing journey. Let’s consider the tools and technologies you require to realize the full potential of your business as you look forward to a new year. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. That’s where a tool like Cobiro comes in.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Sana Commerce

SEPTEMBER 15, 2023

Taking the time to define your prospects can help your teams sell that much more effectively. Tip #4: Implement sales enablement tools In one study by LinkedIn , sales teams only spend a quarter of their time selling. Invest in tools that can provide valuable insights into customer behavior and preferences.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. A robust sales enablement toolkit will contain the following tools and content: Sales Enablement Software . LinkedIn Sales Navigator. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Goodish Agency

AUGUST 5, 2021

This article will help to address the wide scope of growth marketing, provide tools that you can utilize for any website, and help you build a bigger picture so you can develop a growth marketing strategy for your brand. . Cross-channel marketing. 10 useful growth marketing tools that you should know about: 1. A/B testing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Simplify contact research with ZoomInfo ReachOut Chrome extension Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. But you need the right tools to support these processes.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. They’ve shown a clear interest in finding a tool to address their time-management needs, and you even know precisely when they engage with your content – potentially just before a demo or follow-up call.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. And this is not about cutting salaries or layoffs.

Top of Funnel 130

Top of Funnel Planning Product Ad Frequency 130