Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

ANNUITAS

FEBRUARY 3, 2022

All three groups have distinctly different levels of comfort around digital interactions and distinctly different preferences for how they want to progress through the buying process. Aware there are differences, but unsure how to cross the divide. But there is a huge generational divide in how these groups make decisions.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Actions the marketing department can take include: – Analyze customer touchpoints and interactions across various channels.

Acquisitions 89

Acquisitions Marketing Budget Analytics Allocation 89

Martech

SEPTEMBER 11, 2023

It’s not enough to target individual touchpoints for improvements. Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment. Organizations that want happier customers should look holistically at the entire customer journey.

Lead Ranking 138

Lead Ranking Forrester Lead Scoring Cross-Selling 138

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short.

Marketing Automation Services 108

Marketing Automation Services Enterprise Management Work Management Marketing Management 108

ANNUITAS

MARCH 21, 2023

Interactive Webinars Drive Closed Loop Virtual Event Management and Measurement As virtual events remain a common element of go-to-market efforts in the post-pandemic economy, Adobe has made significant improvements to the integration between its Adobe Connect webinar tools and the core Adobe Engage product.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data. How important is personalization in content marketing?

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Televerde

MAY 9, 2022

A better customer experience will also increase your sales as you will have more opportunities for upselling, cross-selling, and retaining customers. As a result, you will improve your interactions and make more sales based on customer needs and habits. Customize Customer Interactions. Types of Customer Experience Data.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How can call center reps be fast yet deliberate in their interactions to increase sales without hurting the customer experience? Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

KoMarketing Associates

MAY 30, 2018

The CMO Council recently published the “Gaining Traction with Every Digital Interaction” white paper, which looked at how B2B marketers have maintained relationships with their customers over time. In the future, 64 percent claimed that they will find new ways to upsell and cross-sell to existing customers.

B2B Marketing 122

B2B Marketing Cross-Selling B2B Touchpoints 122

Salesforce Marketing Cloud

DECEMBER 14, 2023

This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging. Let’s get started +300 points Module Data Cloud-Driven Interactions in Marketing Cloud What are some new things marketers can do with Data Cloud?

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Sprout Social

MAY 25, 2022

Social interactions are a given for folks doing their homework on a product, right? As customers bounce between platforms and content, social media serves as a place to make valuable touchpoints along the way. The growth of social selling speaks for itself. This rings true for B2B and B2C alike. Think about it.

Work Management 108

Work Management Marketing Management Paid Search Agency Peer-to-peer 108

Binary Demand

JUNE 12, 2023

These teams are dedicated to improving the customer experience (CX) and concentrate on specific customer touchpoints. They assess potential problem areas and consider how to optimize every interaction. CRM will also make real-time interaction tracking, team information sharing, and other features possible.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Customer Satisfaction 52

Martech

JULY 22, 2022

Adopting a platform that gathers, visualizes, analyzes and acts upon data across all of your customer touchpoints can yield significant benefits. They can also help them express that understanding when they interact with customers. The benefits of using CJO tools. Here are some of these benefits. More agile marketing and operations.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Cross-Selling 86

Heinz Marketing

MAY 20, 2022

With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine. What does this mean?

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. Keep in mind that: For a complete picture, you should include touchpoints the marketing team does not have influence over.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's take a look at a few strategies for selling in a recession.

Spending 70

Spending Trends Marketing & Strategy Cross-Selling 70

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. In this article, you’ll learn everything you need to know about B2B customer journey touchpoints and how to plan them to achieve outstanding customer success. What Is B2B Customer Journey Orchestration?

B2B 52

B2B Touchpoints Work Management Marketing Management 52

Modern B2B

OCTOBER 20, 2023

Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). Whether it’s website experience, post-sales journey, customer onboarding or renewal, every touchpoint needs consideration from the customer’s perspective.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Focus on moments we create, not just those touchpoints we capture.

Marketing Automation Services 105

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 105

SalesIntel

FEBRUARY 19, 2024

To excel in B2B sales, it’s essential to nurture genuine interactions. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. Developing a nurturing strategy helps you sell these leads by warming them up.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The days of selling to “the decision maker” are largely over. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Assigns credit to all touchpoints giving each one full point.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

NOVEMBER 22, 2023

By capturing these sentiments in your CRM system, you can track trends, identify potential pain points, and tailor your customer interactions accordingly. Interactive experiences like gamification foster a sense of excitement and achievement, resulting in increased productivity and a more positive atmosphere.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

PathFactory

MARCH 6, 2023

. “A successful B2B content journey comes down to combining art and science: lead with a sense of the journey you want the buyer to take, and then leverage your data to find the best content that will fit into those touchpoints.” ” Q: We’ll start with a big question: how does content fit into the buyer journey?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Porch Group Media

SEPTEMBER 29, 2020

MIT Technology Review) In terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it. Dot Digital) Customer satisfaction and retention, plus improved up-selling and cross-selling, are the main reasons businesses are trying to improve their customer experience.

Stats 64

Stats Ideal Customer Profiles Cross-Selling Marketing Management 64

TrustRadius Marketing

OCTOBER 27, 2022

Cross-Channel Customer Experience. Enterprises need to be prepared to interact with customers using a variety of touchpoints. These customer interactions can be carried out through email, SMS, push notifications, or direct messages on your website. This is true no matter what you’re selling.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

MARCH 10, 2022

The number of buying interactions during the pandemic jumped from 17 to 27 (the number of buying interactions reflects one individual’s buying journey to obtain information about competing offerings or providers). Inbound marketing is about building value and trust, NOT about selling.?. ?Content Automation. In summary.

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103

Martech

SEPTEMBER 25, 2023

Source: Theresa Kushner with Marie Martin from AxleHire As is shown, individuals may interact with different tactics at different times. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. direct marketing, sales calls and web visits).

Marketing AI 114

Marketing AI Marketing Attribution Work Management Marketing Management 114

BenchmarkONE

MARCH 17, 2021

This affords your sales team the luxury of gradually selling to inbound leads while they can focus on other important tasks, like: Setting up calls with leads that are further down the funnel. With marketing automation, upselling and cross-selling is a breeze.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 92

6sense

DECEMBER 17, 2021

Where Uncertainty Lurks In Sales Interactions. And doing it all over again with renewal, cross-sell, and up-sell opportunities. Bringing Certainty — and Accuracy — to Sales Interactions. These solutions instruct sellers on how to best engage buyers through digital marketing and direct sales touchpoints. .

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

Optinmonster

MARCH 7, 2024

Its ability to seamlessly integrate across all channels (omni channel marketing) has transformed the way businesses can interact with their customers. Ideal Use Case: Ideal for large enterprises that need a robust platform to manage and personalize customer experiences across multiple touchpoints.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Choozle

JANUARY 18, 2022

Third-party cookies are more typically used for cross-site tracking, ad retargeting, and ad-serving. Most websites sell online ads on their pages to monetize their content. When you are managing customer identities properly, you can elevate the shopping experience at every interaction for your customers.

Trends 74

Trends Advertising Agencies Funnel Advertising Paid Search Agency 74

Hubspot

NOVEMBER 16, 2023

It helps us stay informed and proactive during important touchpoints along the customer journey, and saves us a boatload of time. But it is limited to the touchpoints that you control. As Jay McBain says, there are roughly 28 touchpoints in the customer journey, and most companies have control of about four of them.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

Liveintent

AUGUST 19, 2021

Those include: Offline data sources like in-store purchases, loyalty cards, and customer service centers Online data sources like website and app interactions, eCommerce purchase data, survey responses, social and email engagements. These customers still interact with the brand but do so on a seasonal or occasional basis.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. Most of our interactions are often driven by emotions, yet we’re not always aware of that. Analyzing customer transactions, sentiment, and interactions, AI can identify and pre-qualify potential leads before passing them on to the sales team.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59