Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Further, encouraging positive user reviews of a product serves up testimonials that often play strongly with other buyers. Doing so may also offset declines in aging products a company sells. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 74% say that AI has positively impacted their ability to upsell or cross-sell. Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy.

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Vision Edge Marketing

JUNE 6, 2023

While the CMO plays an important role in driving growth through marketing, the CGO is better positioned to drive growth across all areas of the organization and develop a comprehensive growth strategy that includes customer experience as a key component. HubSpot provides an excellent example of a company that has a customer-centric culture.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

NOVEMBER 30, 2021

Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction.

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Further, encouraging positive user reviews of a product serves up testimonials that often play strongly with other buyers. Doing so may also offset declines in aging products a company sells.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

SmartBug Media

SEPTEMBER 28, 2023

If your organization sells products, effective inventory control ensures you have the right products in stock to meet customer demand, reducing the risk of stockouts or overstock situations. Inventory Inventory management is crucial for revenue optimization because it directly impacts both costs and sales.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Top of Funnel 129

Top of Funnel Planning Product Ad Frequency 129

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? I was very happy as the CTO of ion interactive working on the future of interactive content. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Hubspot

SEPTEMBER 6, 2022

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. According to HubSpot's 2022 Sales Strategy & Trends Report , 33% of sales reps say they average 2-4 interactions with prospects in the sales process. Mainly through upselling and cross-selling.

Cross-Selling 53

Cross-Selling Multi-Channel CRM Trust Marketing 53

Hubspot

NOVEMBER 20, 2023

Get started with HubSpot’s Predictive Lead Scoring Software At HubSpot, my sales colleagues use lead-scoring tools like HubSpot’s Predictive Lead Scoring Software to ensure they're focusing time on the contacts that are most likely to yield ROI. Say I'm an account executive and want to send a follow up email.

Marketing AI 51

Marketing AI Ideal Customer Profiles Lead Ranking Lead Scoring 51

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Your reps can spend more time selling and less time writing. And it supports the data needs of the entire firm, from manufacturing to finance.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Huptech Web

JANUARY 29, 2024

In addition, good growth markеting helps to еstablish brand awareness and a positive reputation, supporting word-of-mouth rеfеrrals and brand advocacy. Any businеss’s ultimate goal is revenue generation, which mostly happens through stratеgiеs such as pricing models, salеs tactics, and upsеlling or cross-sеlling.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. By consistently providing valuable experiences post-sale, you position yourself as a trusted partner they can turn to for solutions.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part. Video: The Future Of A.I.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Optinmonster

JUNE 26, 2023

Marketing automation workflows usually happen inside an email service provider (ESP) like Mailchimp or a customer relationship management (CRM) software like Hubspot. The goal is to capture the interest and contact information of people who are interested in what you’re selling. Cross-selling is recommending related products.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Hubspot

AUGUST 14, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. For instance, let‘s say a salesperson is selling a product that isn’t backed by 24/7 support — and once upon a time, that factor held up a deal or two. Remain composed when you get here.

Work Management 84

Work Management Pricing Price Cross-Selling 84

Hubspot

SEPTEMBER 27, 2023

Businesses can provide self-service options, manage billing efficiently, offer flexible upgrade or downgrade options, and address customer concerns in a timely manner, all of which contribute to a positive and satisfying customer journey. Customers can choose the tier that best suits their needs and budget.

Work Management 57

Work Management Budget Programs Churn Rate Allocation 57

SmartBug Media

FEBRUARY 24, 2021

Should we keep selling our services as usual and pretend nothing is happening?” Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. percent to 26.2

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Strategic-IC

DECEMBER 15, 2021

Our position is clear. 8) 4 ways HubSpot transforms your ABM. From marketing automation and sales sequence management to in-depth reporting and engagement measurement - HubSpot is your key to a smooth and successful ABM program. 3) Social Selling: 29 reasons why LinkedIn should form part of your ABM strategy.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's take a look at a few strategies for selling in a recession.

Spending 70

Spending Trends Marketing & Strategy Cross-Selling 70

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. What’s the Secret to Virtual Selling for Financial Services?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Mereo

APRIL 13, 2022

But for those worried about crossing the line of reminding into nagging, Stansik offers this advice: First, leaders must set clear, targeted standards. Face-to-face allows your selling organization to bridge its operational gaps — literally. Accountability often is a struggle for leaders. BRIDGE GAPS BETWEEN OPERATING DISCIPLINES.

Reachforce 36

Reachforce Cross-Selling Thought Leadership Work Management 36

Scoop.it

SEPTEMBER 30, 2021

billion people are active on social media, which will soon cross 4.41 Facebook: 2.740 billion (holds the number one position ). Brands are going to have to increase their focus on providing cross-platform, high-quality content in terms of video, graphics, design, and copy as they seek advertising space and consumer interaction.

Social Media 67

Social Media Trends Media Cross-Selling 67

Metadata

FEBRUARY 14, 2024

To do this, create a report in Salesforce or HubSpot with recent closed-won deals and pull those customers. Pro Tip: Create targeted audiences with your best-fit customers in mind (aka the ones who close the fastest, have the greatest lifetime value, and renew early).

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Growing upsell and cross-sell opportunities. The CAB helped position SmartBug as a partner that genuinely wants to help clients solve their business problems.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking Lead Scoring 52

Hubspot

DECEMBER 7, 2023

Take advantage of team selling. Using HubSpot’s analytics, Tim’s team can refine the sales funnel to enhance conversions. “By By pairing HubSpot's capabilities with targeted strategies, we position ourselves for a strong Q4 performance,” Tim says. It almost sounds cliche, but people buy from people.

Urgency Marketing 81

Urgency Marketing Tips Work Management Marketing Management 81

Outreach

MARCH 30, 2021

HubSpot found that it costs companies as much as $1 trillion per year. a position of agreement or alliance. Plus, we’re better incentivized selling this other product.’. Tip #2: Make data insights easier to capture, report, and share cross-functionally. a·lign·ment. This may seem obvious, but it can’t be overstated.

Digital Transformation 52

Digital Transformation B2B Thought Leadership Cross-Selling Eye-Tracking 52

Outgrow

JANUARY 22, 2023

Optimize Your Marketing Funnel You will find your leads at every stage of the marketing funnel and nurturing them according to their position is important. For example, HubSpot’s CRM tool helps businesses to deepen relationships with their prospects and provides a quick and personalized customer experience. Summing Up! So there you go.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Ranking Lead Scoring 59

Hubspot

JANUARY 23, 2024

For Kathleen Rush , Sales Manager at HubSpot, it starts by approaching conversations with genuine curiosity. For Dan Tyre , Sales Director at HubSpot, specificity is key. Among sales reps who upsell, a staggering 60% agree that AI will make it easier to upsell, according to HubSpot's 2024 State of Sales Report.

Marketing & Strategy 59

Marketing & Strategy Marketing Proposals Marketing Management Transparency 59

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Hubspot

AUGUST 28, 2019

Hausera, an ecommerce site that sells kitchen and bathroom fixtures for remodeling projects, does an excellent job ensuring their order confirmation email is sleek while offering the recipient any information they may need. For instance, you can create an order confirmation email within the HubSpot Email Marketing tool for free.

Order 93

Order Template Examples Effectiveness 93

DiscoverOrg

JANUARY 29, 2019

Many companies don’t have an opportunity to sell into an account at all unless a specific technology is present. This allows prospects to not feel challenged by what you’re saying and they’re more likely to respond positively. Tech-stack data may be more noise, but it should be music to your ears. Here’s why.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205