ClickZ

MARCH 16, 2023

Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. The cross-over between advertising, content, social commerce, and search has become one big melting pot. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 106

Heinz Marketing

DECEMBER 10, 2023

With a reduced marketing budget, it is essential to bring in revenue from key customers. The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. That’s where Iterable comes in. Who are they?

Marketing Automation Services 67

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 67

The Marketing Blender

JULY 13, 2022

You should also consider marketing to existing customers. This can help you increase opportunities for upsells and cross-sells. Some examples of successful B2B growth marketing hacks are as follows: LinkedIn Content Marketing: Boost your LinkedIn posts to increase visibility and build followers/engagement faster.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

accelerate agency

FEBRUARY 21, 2022

It can also be used to track up and cross-selling, new sales, and contract renewals. By tracking both MRR and ARR, you can gauge your company’s capacity for growth. Upselling revenue When your SaaS business can upsell or cross-sell, it’s a good indicator that users like your products or services.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

It can also be used to track up and cross-selling, new sales, and contract renewals. By tracking both MRR and ARR, you can gauge your company’s capacity for growth. You’ll likely sell a number of different products and each of those products may have different pricing tiers (basic, gold, platinum, etc.).

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

It can also be used to track up and cross-selling, new sales, and contract renewals. By tracking both MRR and ARR, you can gauge your company’s capacity for growth. Upselling revenue When your SaaS business can upsell or cross-sell, it’s a good indicator that users like your products or services.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

Ledger Bennett

JANUARY 27, 2020

Sales – by using historic purchase data from the client base, you could improve sales conversion by in depth assessment of the type of clients that purchase different products/services, narrowing the current client/prospect base down to those with a high propensity to purchase, wasting less time and increasing cross sell revenue.

Cross-Selling 52

Cross-Selling Marketing Management Top of Funnel Lead Scoring 52

accelerate agency

DECEMBER 11, 2022

So, if a salesperson sells a product that produces a $10,000 gross margin, they would receive more compensation than when selling a product that produces a $5,000 margin. You can then add to that base rate for actual contract renewals as well as for expansion (upsell or cross-sell) of any long-term contracts.

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

accelerate agency

APRIL 27, 2021

Once you have your churn in order and have a reliable way to create more conversions, the key to increasing this number is through upselling and cross-selling. To upsell means convincing the customer to purchase a more expensive version of your service, while cross-sells are added features.

Cost per Acquisition 52

Cost per Acquisition Churn Rate Marketing Websites Paid Search Agency 52

accelerate agency

DECEMBER 11, 2022

So, if a salesperson sells a product that produces a $10,000 gross margin, they would receive more compensation than when selling a product that produces a $5,000 margin. You can then add to that base rate for actual contract renewals as well as for expansion (upsell or cross-sell) of any long-term contracts.

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

accelerate agency

DECEMBER 11, 2022

So, if a salesperson sells a product that produces a $10,000 gross margin, they would receive more compensation than when selling a product that produces a $5,000 margin. Upsells and cross-sells. Gross margin. You may also consider payments based on the gross margin of your products.

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

accelerate agency

SEPTEMBER 21, 2021

Increase average revenue per user Upselling and cross-selling are straightforward ways to increase your CLV. Upselling is the art of selling a more expensive product or service to customers. Cross-selling could include selling a similar or complementary product or service to a customer.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Increase average revenue per user Upselling and cross-selling are straightforward ways to increase your CLV. Upselling is the art of selling a more expensive product or service to customers. Cross-selling could include selling a similar or complementary product or service to a customer.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Upselling and cross-selling are straightforward ways to increase your CLV. Upselling is the art of selling a more expensive product or service to customers. Cross-selling could include selling a similar or complementary product or service to a customer. Increase average revenue per user.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Content4Demand

MARCH 24, 2021

We’ve definitely crossed a bridge with virtual health visits and remote work; expect a lot more of these compared with pre-pandemic times. Marketers are turning to ABM for post-sale engagement to deepen relationships. Driving Growth. Marketing is no longer part of a growth strate gy —it is the growth strategy.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Outgrow

JUNE 22, 2021

What Ecommerce Growth Hacks You Must Use to Sell More in 2021. Looking for a hack to boost your ecommerce growth this year? We’ve got you 10+ ecommerce growth hacks that are 100% actionable! The pandemic has drastically changed our shopping habits, thereby accelerating the growth of ecommerce businesses.

eCommerce 59

eCommerce Outgrow Cross-Selling Customer Satisfaction 59

KoMarketing Associates

APRIL 25, 2013

Every business has one thing in common: The desire to achieve higher revenue and faster growth. Marketing automation can help you get there by enabling companies to streamline, automate, and measure marketing tasks and workflows.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

MKT1

FEBRUARY 27, 2023

For example, Figma not only falls into the “free plan” category below, but also has network effects, a thriving community, and lots of integrations and creators that help drive growth. In all cases, it is marketing’s job to accelerate the advantage.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

ClearVoice

JANUARY 24, 2019

Alan: My book, ‘The Age of Ideas’ I looked at companies I really respected, that had been able to achieve commercial success without what I’d call “selling out.” Now, he works with an amazing cross-section of brands — from Coca-Cola to Bathing Ape, the biggest of the big and the coolest of the cool.

Creativity 75

Creativity Brand Identity Branding Ad brokers 75

Content Marketing Institute

FEBRUARY 1, 2019

Our Journey Towards Cross-Platform Development. Both companies sell the same thing. Compare the breezy, web-friendly writing of a growth marketing agency (QuickSprout) to that of an analytics software firm (Mixpanel). Why We Are Taking to The Skies Over San Francisco. Kicking Off Our Bengaluru Office With A Bang!

Marketing Analytics Tools 99

Marketing Analytics Tools Course Paid Search Agency Brand Identity 99

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy. Utilise content marketing. Undertake intelligent referral marketing. Limit customer choice.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

APRIL 12, 2023

It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing. You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Data Source How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Optinmonster

FEBRUARY 11, 2024

Develop a Mobile App If applicable, developing a mobile app can open new channels for growth, improve customer engagement, and provide valuable data on user behavior and preferences. Use development platforms like React Native for cross-platform app development to reduce costs. What is growth hacking strategy?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Varicent

JUNE 1, 2017

It really evolved with the growth of the company. Like any fresh startup, the focus was to get out there and sell. I imagine you had to sell that idea into Marketing leadership. Those cross-functional teams (small business, enterprise, etc.) How many self-sourced leads will new reps be responsible for?

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

TrustRadius Marketing

OCTOBER 29, 2019

This framework is typically used by marketing, product, engineering teams in the company to split the division of work and ownership within their teams. How to structure your Growth Team. People in this team should consist of growth strategists and analysts. Revenue teams should be focused on improving the monetization per user.

Marketing Automation Services 45

Marketing Automation Services Top of Funnel Ad Building Work Management 45

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

accelerate agency

SEPTEMBER 19, 2021

You want to attract customers with fair yet competitive pricing and the value of the product offered, but you don’t want to sell yourself short. Risky but effective if done correctly, this strategy sacrifices profits initially and recoups these losses once you’ve hooked your target market. How do you price a SaaS model?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

SEPTEMBER 19, 2021

You want to attract customers with fair yet competitive pricing and the value of the product offered, but you don’t want to sell yourself short. Risky but effective if done correctly, this strategy sacrifices profits initially and recoups these losses once you’ve hooked your target market. How do you price a SaaS model?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

JULY 19, 2021

You want to attract customers with fair yet competitive pricing and the value of the product offered, but you don’t want to sell yourself short. Risky but effective if done correctly, this strategy sacrifices profits initially and recoups these losses once you’ve hooked your target market. How do you price a SaaS model?

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

DemandBase

SEPTEMBER 17, 2018

Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Hubspot

JUNE 30, 2015

To limit these distractions, HubSpot Growth Marketer Scott Tousley suggests finishing your current project first, and then tackling those tiny interruptions. Or, if you're working on a long-term project, rotate between periods of work and short periods of rest, during which you can cross those little things off your to-do list.

Work Management 28

Work Management Hubspot Cross-Selling Buzz 28

Convert

MARCH 2, 2022

Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate. Upsell and Cross-sell. A/B test, of course.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate. Upsell and Cross-sell. A/B test, of course.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Inbox Insight

JULY 16, 2021

ABM effectively leads to a boost in upselling and cross-selling with minimal resource and outlay, and a far quicker end-to-end sales process. Sustainable growth. Our recent blog B2B Personalization; Marketing Perfection or Just Plain Creepy? discusses everything you need to be aware of to avoid crossing the fine line.

Account Based Marketing 98

Account Based Marketing Demand Generation ABM Ideal Customer Profiles 98

The Marketing Blender

MAY 4, 2021

A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development. As a result, they were losing key opportunities to competitors and unable to cross-sell and upsell their additional services.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98