SendX

DECEMBER 28, 2020

However, some digital marketers use either of them to generate B2B leads. Take, for instance, a potential customer who lands on your business blog and found your content helpful. This will inform you of the right product to promote to them and the email marketing strategy to sell to them over and over again.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

ClickZ

JANUARY 19, 2021

Brands need an efficient platform to scale effective local lead generation efforts. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. The post A scalable lead generation platform drives local sales appeared first on ClickZ.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. It’s the process of generating leads and creating conversions through online stores.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? What is Upselling?

Examples 123

Examples Tips Cross-Selling Bundling 123

Valasys

MARCH 20, 2024

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. However, affiliates with a general tech focus only converted at 35%. If you sell camping gear, find affiliates focused on outdoor activities like hiking, climbing, and survivalism. Niche relevance is key.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Unbounce

JUNE 24, 2021

Many restaurants have learned they need to focus on selling their food online. Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Generate more leads.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. What You’ll Learn Today Overview of Lead Generation AI Empowers Lead Generation. They are ‘hot’ prospects for a business to sell its products or services.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

SendX

SEPTEMBER 4, 2020

A Thank You page is known as the page where subscribers are allowed to get redirected immediately after they buy a service or product from you. Some other Thank You pages or pop-ups are also found upon submitting information in an opt-in form, subscribing to the newsletter, or downloading a free product.

Landing Pages 195

Landing Pages Opt-in Top of Funnel Advertising Funnels 195

ClickDimensions

MARCH 14, 2023

Page Contents What is Marketing Automation? Lead Generation We’ve talked a lot about improved buyer journeys but have not yet mentioned two of the most important digital factors which affect them; landing pages and forms. One of these technologies is Marketing Automation. How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes. Utilize structured data.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

SmartBug Media

MARCH 4, 2024

Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns. Monitor customer lifetime value (CLV): CLV is the total revenue a customer is expected to generate over their lifetime.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. As a test, they added our pop-up banners to their home page.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. You can quickly start your email list with ConvertKit and our free landing page builder. After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Optinmonster

DECEMBER 5, 2022

Rather than personally guiding every lead through the sales process, you can just generate leads through content or other marketing strategies and let your email funnel take care of the rest. Landing Page. OptinMonster is the perfect lead generation solution for your email marketing funnel. Landing Page.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Bundling Cross-Selling Advertising Agencies 76

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Take one of your landing pages, for example. Where is the traffic to that page coming from? email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Sana Commerce

FEBRUARY 6, 2024

With a laser focus on practicality and results, MailChimp seamlessly integrates AI capabilities, facilitating the generation of data-driven product recommendations. This allows buyers to land straight on their most frequent purchased products or receive AI product recommendations.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Top Rank Marketing

OCTOBER 19, 2023

By providing ongoing value and personalized experiences, ABM helps drive post-sale up-sells, cross-sells, and renewals. Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing.

Rules 111

Rules B2B Marketing Work Management Customer Satisfaction 111

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Televerde

JULY 12, 2022

Taking the time to invest in their experience also opens the door to cross-selling and upselling opportunities. Account-based marketing works best when selling to larger businesses that make more significant purchases. As you generate B2B leads and qualify them, move the highest value leads to a separate list.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

SmartBug Media

FEBRUARY 15, 2021

In fact, creating workflows focused on cross-selling or upselling opportunities can be one of the quickest and easiest ways to grow your revenue. Leverage this and take advantage of cross-selling opportunities by reminding them what other ways your organization can make their lives easier. That’s a pretty high number!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

In fact, creating workflows focused on cross-selling or upselling opportunities can be one of the quickest and easiest ways to grow your revenue. Leverage this and take advantage of cross-selling opportunities by reminding them what other ways your organization can make their lives easier. That’s a pretty high number!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. The first page of search engine results gets far more clicks, and organic search traffic is free. And you can also set up reusable email automations to generate leads and convert sales around the clock.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Madison Logic

MAY 3, 2023

Stronger sales and marketing team alignment helps ensure everyone is on the same page and working towards the same goals. Prioritize Upsell and Cross-Sell Opportunities When budgets get squeezed, companies often shift their attention from acquiring new customers to looking for ways to land and expand with current accounts.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Stronger sales and marketing team alignment helps ensure everyone is on the same page and working towards the same goals. Prioritize Upsell and Cross-Sell Opportunities When budgets get squeezed, companies often shift their attention from acquiring new customers to looking for ways to land and expand with current accounts.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Optinmonster

JUNE 17, 2020

Do you want to create a WooCommerce popup to cross-sell? Cross-selling popups can lead to a huge boost in profits, but only if you target those popups strategically. With all the other things to manage for your WooCommerce store, finding the time to create cross-selling campaigns can be tough.

Cross-Selling 80

Cross-Selling Template Display Rules 80

LeanData

NOVEMBER 8, 2022

Now, the last half of that fishing metaphor rings true, as traditional demand generation marketing strategies tend to involve casting a relatively wide net. Expanding business with your existing customers through upsell/cross-sell opportunities. Breaking into new markets, industry verticals and/or segments. Revenue won.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. The cross-sell funnel. The upsell funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. For example: Paid Advertising Landing Pages: Increase conversions by tying together the creative from the ad copy to the thank you page.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

NOVEMBER 12, 2023

They rely on a creator’s influence and personal brand to sell products or offerings. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. Generate buzz and improve revenue Everyone loves a limited edition product or collection from their favorite brands.

Brand Identity 110

Brand Identity Branding Advertising Agencies Cross-Selling 110

Strategic-IC

FEBRUARY 20, 2024

Based on that realization, we were like, ‘All right, let's go all in on landing those big whales!’ Pixelz clients are putting more user-generated content into product detail pages, for example. “So, So, we focus a lot on upsell, cross-sell, all of that,” says Katrine. “We Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. That said, there are steps you can take to slowly introduce this new mindset to your company, and it starts by getting on the same page with your Sales team.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52