Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.

Social CRM: How Can It Make Money?

Sales Intelligence View

For the 50 percent of Fortune 1000 organizations not determining, or even measuring, ROI, ignorance will mean failed projects,” If the social CRM applications a business is using, whether they’re to monitor customer activity or manage cross-selling, aren’t earning that business money, then what is the point? Vendors and buyers in the social CRM market are wrestling to find the answer now, since social CRM has proven worthwhile otherwise.

CRM 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

BI Vendors not doing enough to prove ROI

The ROI Guy

At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. The research indicates that over 60% of these buyers turn to vendors to prove the value. As Gartner BI Summit participants indicate, the current failure to deliver value proof-points is already having a significant impact on buyer satisfaction, upsell / cross sell opportunities and lack of planned adoption.

5 Lead Management Best Practices That Build Account-Based Marketing Success

Oracle

All of these insights transform the selling process from transactional to consultative, helping forge stronger customer relationships. Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 23 September 2019.

Marketing in the Age of the Connected Customer Experience - 3 Questions Marketers Must Answer

Oracle

Every vendor claims to provide a data-driven marketing solution. To address this challenge head-on, marketers need to leverage cross-channel orchestration tools that manage customer interactions across multiple channels such as email, SMS, MMS, push notification, in-app messages, display ads, web and mobile web campaigns. Can the vendor continue to support your growth as you scale your campaigns?

Aging 200

3 Demand Generation Trends to Watch in 2019

ANNUITAS

For many organizations, that meant increased opportunities for cross-selling — an easier target than going after new deals with 60-70% success versus 20% for prospects ( Marketingland ). For companies looking to be acquired, the additional revenue from selling to existing customers could make or break the deal. Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy.

Buyer Enablement Content: Drive Conversions & Build Trust

Content4Demand

Since then, B2B vendor sites are surging with traffic as buyers are seeking information they’re used to getting from in-person events. Sales Hacker says, “the key to winning tomorrow’s sales game is to prioritize helping, solving, and enabling the prospect rather than just selling to them.”

Trust 79

The Future of B2B Buying: Are We Prepared Enough?

Unbound B2B

In fact, statistics show that on average, modern-day B2B buyers conduct 12 online searches prior to interacting with the website of a potential vendor. A study by Gartner also shows that B2B buyers only spend 17% of their purchase journey time meeting prospective suppliers.

Buy 83

Why Customer Success May Not Be Driving Growth For Your Brand

VisumCX

The prevailing thought is if we can help our customers be successful, this will lead to a good experience, which leads to retention and the opportunity for cross-sell, and upsell opportunities, with the outcome being corporate growth. What is the way firms are trying to sell to their “successful customers” is actually having a negative effect? According to the research conducted by CEB, now Gartner, the average B2B organization has seen a 2.3x

The Various Lifecycle Species: Which One Are You?

Marketo

Do more upselling and cross-selling. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Build additional customer lifecycle models and lifecycles for each customer goal: onboarding, upsell, cross-sell, and renewal by region for example. Vendors typically provide professional services, so this is a good resource if you need help. Author: Rajiv Kapoor Quiz time!—Put

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

It is written by Matthew Dixon, Nick Toman, and Rick DeLisi based on their research at CEB, a subsidiary of Gartner. The book teaches you how to pick an analytics tool/vendor and metrics that are most relevant for your organization.

Conversica Launches Industry’s First AI-Powered Admissions Assistant for Higher Education

Conversica

Be more effective at cross-selling. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif. FOSTER CITY, CA - (03 October, 2018) New Virtual Admissions Assistant Contacts and Engages Prospective Students to Boost Engagement and Enrollment.

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

Terminus

Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. When you take an account-based approach to business, it becomes clear that satisfied customers are not just clients; they’re also your best advocates, as well as prospects for upselling, cross-selling, renewals, and expansion. Upsell/Cross-Sell. Click here to download the full, editable 4-page Upsell/Cross-Sell worksheet.

Top 20 B2B Marketing Trends You Can’t Ignore In 2021

Unbound B2B

At the end of the day, marketing need to support sales to sell. That’s because it’s a lot easier to sell a product to a customer you already have a relationship with. You will discover and take advantage of cross-selling opportunities. Quick Summary.

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

Seismic

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, and the changing expectations that prospects have of sales reps and the sales experience. And Gartner data says that 89% of executives believe that CX will be their primary mode of competition by the end of 2016.

5 ABM Benefits of Synchronizing Programmatic with Lead Gen Campaigns

Integrate

And while Gartner states 70% of B2B organizations have or plan to assemble account-based programs this year, ABM strategies often falter due to numerous siloed efforts. That’s why 82% of CMOs say that they struggle with cross-channel performance. For B2B marketers, launching a successful ABM campaign comes with unique challenges.

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

NetSuite was one of three solutions named by research firm Gartner as a “ Leader ” in the Magic Quadrant for Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises. Give your sales team the real-time data they need to cross-sell and up-sell. However, only one percent of customers feel that vendors consistently meet their expectations.

Conversational AI Leader Conversica Unveils AI Customer Success Assistant

Conversica

Conversica’s AI Customer Success Assistants are designed to drive increased renewal and upsell and cross-sell opportunities while improving the overall employee and customer experience. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.

Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

Terminus

Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. When you take an account-based approach to business, it becomes clear that satisfied customers are not just clients; they’re also your best salespeople, as well as prospects for upselling, cross-selling, and renewals. Upsell/Cross-Sell. What is Customer Marketing?

Appointment Setting Amongst the Journey of Strategic Prospecting

TrueInfluence

Gartner. • Only 33% of a sales rep’s time is spent actively selling. — Research from The Marketo Definitive Guide to Leads Qualification and Sales Development lists the following results: o 5% increase in selling time = 20% revenue increase. Selling! Their focus on selling will have positive outcomes, such as meeting sales goals and increasing revenue. When you look into possible vendors for outsourcing, ask: • How “smart” is their market intelligence? •

A B2B marketing guide (and how to be successful)

Choozle

Plus, the B2B buying experiences have changed, a new study from Gartner found that despite the proliferation of digital access, 77 percent of B2B buyers still feel that making a purchase is time-consuming—and even painful.

SIC 53

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

NetSuite was one of three solutions named by research firm Gartner as a “ Leader ” in the Magic Quadrant for Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises. Give your sales team the real-time data they need to cross-sell and up-sell. However, only one percent of customers feel that vendors consistently meet their expectations.

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

NetSuite was one of three solutions named by research firm Gartner as a “ Leader ” in the Magic Quadrant for Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises. Give your sales team the real-time data they need to cross-sell and up-sell. However, only one percent of customers feel that vendors consistently meet their expectations.

Versium Announces Major Corporate Milestones and New Hires

Versium

Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program. In May, Gartner, a leading global independent information technology research and advisory company, selected Versium as a “Cool Vendor” in the 2016 Cool Vendors in Retail report.

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Practice Vice President, Gartner. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. This grants you the opportunity to better define your audience , market, and sell.

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Practice Vice President, Gartner. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. They launched a bunch of new tools to help merchants sell their products, including Catalogs , which lets anyone upload and convert their entire product catalog into shoppable Pins.

Trends 114

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Once you’ve closed a sales opportunity, continue to nurture your post-sale customers to encourage upsells, cross-sells, referrals, and garner valuable feedback. . Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Continue to nurture customers for cross-sells, upsells and valuable information about your brand interactions.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Less than 17% trust vendor provided business cases unless third party research / proof is provided.