Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. How important is personalization in content marketing?

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Focus on moments we create, not just those touchpoints we capture. A reality check.

Marketing Automation Services 102

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 102

chiefmartech

DECEMBER 27, 2016

Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI. These can and will be used by martech vendors, of course, to stay competitive in the AI era. These factors are likely to be the sources of disruption among martech vendors.

Marketing AI 88

Marketing AI Enterprise Management Work Management Marketing Management 88

Conversica

NOVEMBER 28, 2018

Conversica’s AI Customer Success Assistants are designed to drive increased renewal and upsell and cross-sell opportunities while improving the overall employee and customer experience. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many answers from the experts reflect this assertion. Todd Berkowitz. Matt Heinz. President Heinz Marketing. Kathy Macchi.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Martech Advisor

MARCH 30, 2020

It is written by Matthew Dixon, Nick Toman, and Rick DeLisi based on their research at CEB, a subsidiary of Gartner. Identity resolution is the process of combining unique identifiers across multiple devices and touchpoints to build a cohesive, single, and unified customer identity. Identity Resolution for Winning Customer Experience.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. Virtual events, direct mail, cross-channel digital, the telephone – they are all still alive, working and productive from what we’ve seen in the field the past couple weeks. Many answers from the experts reflect this assertion. Todd Berkowitz. . Matt Heinz. . President Heinz Marketing.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87