Remove cross-sell satisfaction survey
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Digital Marketing – What Are The Top Goals And Challenges?

Marketing Insider Group

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. Second, the success rate of selling to existing customers is much higher than new ones. Another survey published on MarketingCharts.com from Prophet shows similar results.

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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

Top Rank Marketing

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. To become customer-centric, listen to customers, understand their needs, personalize their experience and measure satisfaction. Ensure every employee lives the customer experience.

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Insiders

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Building Your Ideal Customer Profile with Data

Heinz Marketing

How do you sell if you don’t know who you’re selling to? According to Gartner , “gathering qualitative inputs is done through close interaction with key stakeholders to leverage their diverse expertise and foster cross-functional buy-in.” What type of accounts do we not sell to? Highest customer satisfaction.

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11 Strategies to Level up Your Sales Game

Salesforce Marketing Cloud

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Ask additional questions to confirm your impression.

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How to improve sales performance and drive success 

Sana Commerce

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. Taking the time to define your prospects can help your teams sell that much more effectively. This approach optimizes your team’s time and effort.

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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

B2B marketing is not just about selling a product or service. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment.

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5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology

Seismic

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. In fact, ‘customer satisfaction and loyalty’ is one of the top three challenges for B2B organizations in 2016. This enables sales reps to be more proactive and sell smarter. Anticipate customer behavior.