Terminus

MARCH 22, 2017

Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. Rather, digital advertising should supplement your one-to-one outreach and nurturing emails. Upsell/Cross-Sell. That’s a mistake! 74% of marketers say the goal of #ABM is to increase #ROI.

Account Based Marketing 32

Account Based Marketing Ideal Customer Profiles Advertising Agencies Planning 32

Madison Logic

SEPTEMBER 28, 2022

Gartner tells us the typical buying committee for a complex B2B solution involves 6-10 decision makers‚ each armed with 4-5 pieces of information they’ve gathered independently and must deconflict with the group. You have different customer segments like net-new logos or existing upsell, cross-sell, or renewal opportunities.

Budget Programs 52

Budget Programs Work Management Marketing Management Top of Funnel 52

DealSignal

MARCH 7, 2023

In short, social media platforms like LinkedIn offer a wealth of information that can help you connect with potential customers and personalize your outreach efforts. You don’t need to find that out after you start outreach. This differs depending on the vendor. Instead, you may find larger aggregate sources are more efficient.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Zoominfo

AUGUST 16, 2023

In fact, a Gartner survey found that companies attribute an average of $15 million in losses each year to bad data. Scoops identify projects and leadership moves to share with users for timely outreach. Data as a service, or DaaS, helps solve these challenges by putting the task of data quality in the hands of the experts.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

DealSignal

NOVEMBER 3, 2020

You don’t need to find that out after you start outreach. Relying on a third-party data vendor to continually keep your records refreshed with accurate, up-to-date info ensures that you don’t waste budget on out-of-date records and that you don’t waste time targeting leads who aren’t your ideal buyers. Choosing an intent data vendor.

Top of Funnel 52

Top of Funnel Marketing Automation Services B2B Sales Paid Search Agency 52

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. For example, from our report Adjusting Your Account-Based Marketing Program in an Economic Downturn, respondents with the higher pipeline lift were more likely to leverage SDRs to send personalized emails, conduct social outreach and make phone calls than their counterparts who reported lower pipeline lift.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Todd Berkowitz, Practice Vice President, Gartner. Todd Berkowitz, Practice Vice President, Gartner. In today’s reality, how you sell matters as much as what you sell.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. everything that ABM stands for).

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. For example, from our report Adjusting Your Account-Based Marketing Program in an Economic Downturn, respondents with the higher pipeline lift were more likely to leverage SDRs to send personalized emails, conduct social outreach and make phone calls than their counterparts who reported lower pipeline lift.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Conversica

OCTOBER 3, 2018

Today’s prospective students are busier than ever and need gently persistent yet highly personalized outreach, and Conversica’s AI Assistants are designed to provide it. Institutions using Conversica engage them personally and at scale, automating the outreach that admissions staffers don’t have time for.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

SnapApp

MARCH 16, 2017

The sheer breadth of channels, and number of marketing technology vendors is mind-boggling. . Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Conductor. CMOs will outspend CIOs by 2017. VentureBeat.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145