Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Focus on moments we create, not just those touchpoints we capture. We know the facts.

Marketing Automation Services 102

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 102

Conversica

NOVEMBER 28, 2018

Conversica’s AI Customer Success Assistants are designed to drive increased renewal and upsell and cross-sell opportunities while improving the overall employee and customer experience. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

Terminus

MAY 23, 2019

That’s fine if you’re selling high velocity, e-commerce or consumer, but that’s not B2B. Tiny tweaks work for selling shoes, but to build long-term trust you need to consistently deliver expertise that people care about, when they need it, where they are. According to Gartner, there are 9.6 You manage what you measure.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. For example, from our report Adjusting Your Account-Based Marketing Program in an Economic Downturn, respondents with the higher pipeline lift were more likely to leverage SDRs to send personalized emails, conduct social outreach and make phone calls than their counterparts who reported lower pipeline lift.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Engagio

APRIL 20, 2020

Practice Vice President, Gartner. For example, from our report Adjusting Your Account-Based Marketing Program in an Economic Downturn, respondents with the higher pipeline lift were more likely to leverage SDRs to send personalized emails, conduct social outreach and make phone calls than their counterparts who reported lower pipeline lift.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Salesforce Marketing Cloud

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145