cross-sell 
Zoominfo
MARCH 9, 2021
Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.
Zoominfo
OCTOBER 5, 2021
Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.
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Madison Logic
NOVEMBER 30, 2023
B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.
The Lead Agency
AUGUST 20, 2020
Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. Research has found that 24% of consumers will increase long-term use of digital channels due to COVID-19.
Madison Logic
SEPTEMBER 28, 2022
Gartner tells us the typical buying committee for a complex B2B solution involves 6-10 decision makers‚ each armed with 4-5 pieces of information they’ve gathered independently and must deconflict with the group. You have different customer segments like net-new logos or existing upsell, cross-sell, or renewal opportunities.
Zoominfo
JULY 14, 2023
But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. B2C sales often happen directly between the business and the consumer without a salesperson, or with a very short sales cycle — once someone walks in the showroom door, they are ready to buy.
Zoominfo
OCTOBER 5, 2021
If you’re unfamiliar with the term multi-threading, that’s because it’s primarily used in sales. Multi-threading means connecting with multiple decision-makers on the purchasing side of a deal. According to Gartner Research , complex B2B sales can involve up to 10 people on the buyer’s side. Let’s break it down.
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