The Only 2 Account-Based Sales Development Metrics You Need To Measure


What is Account-Based Selling? Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach.

How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

Similarly, recommendation engines help marketers automate customer retention by identifying upselling and cross-selling opportunities. While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX.


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How Today’s Go-to-Market Teams Generate Revenue


Once they’re sold, keep your brand top of mind with targeted updates and continue to cross-sell with production promotion or targeting different departments. Can we tell you a secret?

How to Read the Complex Digital Landscape to Better Track Your Audience Journey


Let us start by simplifying a more detailed audience journey into five main stages: identification, engagement, conversion, cross-sell, and advocate. For larger, more complex relationship development or selling cycles, it may be important to create additional stages that indicate relationship health. Additionally, the recency & frequency of interactions, or the absence of interactions, can be indicators of the forward movement or lack of interest of audiences.

Five tips for your holiday advertising campaigns


Enable cross-device targeting. Take advantage of rising conversion rates during the holiday peak season by enabling cross-device targeting across all your campaigns (especially on your retargeting or lower-funnel strategies). Cross-device targeting can help you maximize your chances of finding and messaging your potential customers as they navigate across screens. increase in purchase frequency to drive significant ROI.

WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. It identifies duplicate records, choosing the survivor based on recency, RFM score or presence of an email address as the user prefers. Cross sell reports show the percentage of customers who bought specific pairs of products.

Marketer Showcase: Nick Robinson of SAP North America


They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns. Once they score up enough points over time based on recency, frequency, and engagement types, they are routed to business development teams for qualification.