Remove cross-sell forecast
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Report: Content Marketers Anticipate Utilizing AI Solutions

KoMarketing Associates

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

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80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

KoMarketing Associates

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. The data and analytics associated with AI have been pain points for marketers.

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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

About 40% would like to be able to use AI to determine customer lifetime value, and the same percentage want to identify upsell and cross-sell likelihood. Approximately 50% are utilizing it to forecast customer trends.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

These fiscally-minded approaches stem from well-known statistics that say it’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Doing so may also offset declines in aging products a company sells. Technology : Sales intelligence platforms and buyer intent software.

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The 12 Essential Sales Metrics You Don’t Want to Miss

InsightSquared

This key analytic is one of the easier data points to calculate, yet one of the most difficult numbers to improve if your forecasting data isn’t reliable. Knowing this key sales metric offers an opportunity to assess high-value customers for up-sell and cross-sell potential.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

These fiscally-minded approaches stem from well-known statistics that say it’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Doing so may also offset declines in aging products a company sells. Technology : Sales intelligence platforms and buyer intent software.

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Data Science vs Machine Learning. Enhancing Sales and Marketing with either

Valasys

As a result, we can define it as “An area of the thorough study of data, including extracting relevant insights from the data, and processing that information using various tools, statistical models, and Machine learning algorithms.” Cross and Upsale . Sales forecasting . . are some of the common uses of ML.