The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. in IT spend for the year. growth were lowered to 1.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Valasys

APRIL 3, 2023

In order to supplement their first-party data with a wider range of intent data sources, these organizations might sell that data to marketers at other businesses. Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers. The average B2B sales cycle is upwards of 4-6 months.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. Guided Selling.

Lead Ranking 156

Lead Ranking Ideal Customer Profiles Cross-Selling Lead Scoring 156

accelerate agency

OCTOBER 21, 2020

Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. One which can help you with what is often the tough job of selling your service to prospective customers. How to sell your service. So you need a different strategy to sell SaaS products. How to Sell Your Service.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Terminus

MAY 23, 2019

Somehow you always see-saw between quality and quantity, and those optimizations don’t shake out down-stream as better opportunities, faster sales cycles, or any improvement in opportunity-to-close numbers. That’s fine if you’re selling high velocity, e-commerce or consumer, but that’s not B2B. According to Gartner, there are 9.6

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

InsightSquared

FEBRUARY 4, 2021

According to Gartner , “poor quality data weakens an organization’s competitive standing and undermines critical business objectives.” You’ll get complete visibility into deal health that brings new life to routine sales processes like 1:1s, pipeline reviews, coaching sessions, and forecast meetings.

Cost 156

Cost Top of Funnel Marketing Budget Cross-Selling 156