Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Personalization helps create serendipitous experiences that build connection and engagement and make it easier for sales to do their job. Enabling sales: How to build an effective program Building any new strategy starts with goals.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Martech

FEBRUARY 21, 2024

Segment customers based on their demographics and purchase history to create personalized experiences. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Compare customer satisfaction scores across different demographics and segments to optimize marketing strategies.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Martech

MARCH 4, 2024

Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience. Customer Satisfaction (CSAT) Score: CSAT measures the level of satisfaction customers have with their overall experience. Understood?

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Top Rank Marketing

OCTOBER 19, 2023

Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Ensure every employee lives the customer experience.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Vision Edge Marketing

OCTOBER 10, 2023

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By aligning our efforts, we can create a seamless experience and set the foundation for long-term customer satisfaction and revenue growth. We can help!

Paid Search Agency 83

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 83

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Customer satisfaction and feedback analysis: Analyze customer feedback and satisfaction data to identify areas for improvement in products, services, and customer experience.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. By successfully integrating upselling and cross-selling into their strategies, these teams not only generate more revenue, but also strengthen their relationships with customers.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Rev

AUGUST 23, 2023

And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. Key elements of PLG include providing a free or trial version of your product that allows users to experience its value before making a purchase. PLG emphasizes a user-centric approach.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SendX

MARCH 3, 2021

Decreases Customer Satisfaction No-reply emails can be frustrating to customers. Source: Propelplm This turns your one-time customers into repeat business through upselling and cross-selling — and we all know how cost-efficient returning customers can be. These emails make it look as if you don’t care enough to respond to them.

Autoresponders 301

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 301

Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. First, the basics.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Customer satisfaction survey data. Social media mentions.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Heinz Marketing

JUNE 30, 2023

By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience. Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates.

Churn Rate 93

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 93

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How can call center reps be fast yet deliberate in their interactions to increase sales without hurting the customer experience? Image from SuperOffice.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Ask additional questions to confirm your impression.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Martech

FEBRUARY 13, 2024

Look into omnichannel customer experiences and inventory management integrations. Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Salesforce Marketing Cloud

JUNE 8, 2022

This can boost customer satisfaction scores. According to Salesforce’s State of the Connected Customer report, 96% of people say customer experience factors into their buying decisions. Asset uptime increases customer satisfaction and is also a source of steady revenue in field service. Read the article.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

SmartBug Media

FEBRUARY 17, 2023

E-commerce personalization refers to the practice of tailoring individual customers’ shopping experiences to their personal preferences and behaviors. Personalization is important for an e-commerce business for two primary reasons: It helps to improve the customer experience. Why is personalization important for an e-commerce business?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. But what’s all the fuss about measuring customer experience? Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

SmartBug Media

MARCH 4, 2024

Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Madison Logic

MAY 3, 2023

The goal is a cohesive, personalized customer experience through your content and sales interactions. This allows you to deliver a better customer experience to increase brand trust and loyalty. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

The goal is a cohesive, personalized customer experience through your content and sales interactions. This allows you to deliver a better customer experience to increase brand trust and loyalty. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Binary Demand

JUNE 12, 2023

It can help you increase customer satisfaction and retention, which increases sales. First, let’s discuss the differences between customer service, customer experience, and customer success. These teams are dedicated to improving the customer experience (CX) and concentrate on specific customer touchpoints.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Customer Satisfaction 52

Salesforce Marketing Cloud

JULY 18, 2022

While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). A representative can save the day (or the sale) by making this experience seamless and personalized.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Sana Commerce

FEBRUARY 19, 2023

In our experience, companies process over 75% of their orders with EDI. Nor does it provide supporting product information or any type of online user experience. It does not tempt customers to add more items to their order through cross-selling or upselling either. Where does B2B e-commerce come into play?

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Look at the balance between those categories to know whether your messages are covered for the customer experience and your customer’s journey with your brand.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

InsightSquared

AUGUST 14, 2019

Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Today’s sales reps are facing a major problem: they can’t find enough time in their day to actually sell. Using data should be integrated into all of a team’s daily sales functions. The Future of AI in Sales.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Some scenarios can make it difficult to deliver exceptional customer satisfaction. “Order on behalf of” (OOBO) solution kits empower agents to take the driver seat during support calls and create seamless experiences — even in circumstances typically fraught with friction. . Increase shopper engagement with OOBO.

Order 97

Order Ideal Customer Profiles Service Cross-Selling 97

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. This effect occurs because it provides authentic and meaningful experiences with company representatives that reflect typical physical social interactions.

Tips 136

Tips Cross-Selling Customer Satisfaction Training 136

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? According to Gartner , “gathering qualitative inputs is done through close interaction with key stakeholders to leverage their diverse expertise and foster cross-functional buy-in.” What type of accounts do we not sell to? Highest customer satisfaction.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

Optinmonster

MARCH 7, 2024

Recent studies have shown that personalized experiences can lead to a 20% increase in sales. My Experience: What struck me most was Insider’s future behavior prediction, recognizing the growing dominance of AI. Their support, too, was excellent, a testimony to their 100/100 user satisfaction score on G2. In a hurry?

Enterprise Management 63

Enterprise Management Marketing Automation Services eCommerce Marketing Management 63

Sana Commerce

SEPTEMBER 15, 2023

Taking the time to define your prospects can help your teams sell that much more effectively. Tip #4: Implement sales enablement tools In one study by LinkedIn , sales teams only spend a quarter of their time selling. This can help you identify more proactive approaches to selling more effectively to prospects.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52