Digilant

FEBRUARY 11, 2021

In an environment where consumers are constantly interacting with and digesting media, as advertisers, it can be tricky to pinpoint precisely where to invest your advertising dollars. . Email marketing encourages upselling and cross-selling. . However, the key to successful campaigns is a defined target audience. Baby boomers?

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. But many organizations still have gaps in their customer experience strategy or are slow to adapt to the rapidly evolving sales environment. This enables sales reps to be more proactive and sell smarter.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Everything Technology Marketing

MARCH 27, 2010

Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. We live in a dynamic environment where change is constant and that goes for customer data. All of these initiatives fall into the domain of your marketing organization.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Unbounce

MARCH 7, 2019

In a 2019 environment, then, using SKAGs result in: Multiple ad groups that address the same keyword intent. Cross-contamination among keyword search terms for multiple ad groups. You may want pages for each state or city you service, for each type of product you sell, or each unique demographic/psychographic segment you hope to reach.

PPC 111

PPC Practices SEM Best Practices 111

chiefmartech

MARCH 14, 2017

Designed for senior marketing and technology leaders — VPs and CxOs — who must address the organizational challenges of marketing technology management from the top down, this track will give you an inside view into how executives at some of the world’s top companies are leading in this new kind of marketing environment.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48