NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use. That’s about $10 billion more than was spent in 2017, and 82.5% Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Porch Group Media

JANUARY 29, 2019

Brands must collect data at every touchpoint such as loyalty clubs, transaction history, web forms, social channels, etc. eMarketer). Cross-sell/Upsell. Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications. 54%: Unsubscribe from emails. Jupiter Research).

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

The Lead Agency

NOVEMBER 15, 2017

Businesses have always actively sought celebrity endorsements to build trust and brand loyalty with their audiences. A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). B2B relationships are about trust and loyalty.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Online Marketing Institute

MAY 24, 2009

► March ( 4 ) You’re Selling What to Whom? The supposed issue is that you’re selling to a business, so there are no psychographics. You need to market and sell to the views, aspirations and interests of the people who will ultimately decide whether or not to buy your stuff. Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MAY 31, 2012

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. Do you sell to other businesses? 1) Geography. 5) Organization Type.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Porch Group Media

JANUARY 19, 2021

In another study by Econsultancy and Upland Adestra, email marketers stated they would like to improve their email personalization tactics, cross-channel data insights and segmentation techniques to name a few. The survey revealed that 51% of marketers said data integration is the biggest obstacle to personalization.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69