Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. That’s where Salesforce Sync comes in. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. A new secret weapon for lead qualification, too.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Martech

MARCH 25, 2022

I saw everything I hate about email. You’re the biggest booster of email around. You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all. But I hate how many marketers use email. Of course, you do).

Intent Signal 125

Intent Signal Opt-out Opt-in CAN-SPAM 125

SendX

SEPTEMBER 4, 2020

Some other Thank You pages or pop-ups are also found upon submitting information in an opt-in form, subscribing to the newsletter, or downloading a free product. Along with this, if you are sending it through email, tell them that and when to expect it. The significant benefits of a Thank You page are.

Landing Pages 195

Landing Pages Opt-in Top of Funnel Advertising Funnels 195

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. How are go-to-market teams more productive with ZoomInfo and Salesforce?

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

DiscoverOrg

APRIL 25, 2017

Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. Historically, salespeople spend just 33% of their day selling. Humans only use 10% of their brains. It’s not magic.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? When to use an email marketing template.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Ideal Customer Profiles 129

Ideal Customer Profiles Tips Privacy Ad brokers 129

Zoominfo

SEPTEMBER 18, 2018

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized. Aggressive personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. By getting the right email messages to your subscribers at the right time. What Is Email Automation? What Is Email Automation?

Marketing Automation Services 73

Marketing Automation Services Automation Email Marketing Marketing Automation 73

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. Had you been actively searching for material around its themes?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Scoop.it

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing , when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

Optinmonster

FEBRUARY 2, 2023

There are many types of conversion in eCommerce: Purchasing an item Adding products to cart Adding items to a wishlist Signing up for an email newsletter Sharing about the brand or product on social media Let’s take a look at how to calculate your own eCommerce conversion rate benchmarks. Let’s get started!

Conversion Rate 95

Conversion Rate eCommerce Conversion Tips 95

SmartBug Media

APRIL 5, 2021

Here are a few lead nurturing strategies to consider for both prospects and customers: Re-Engagement Campaign. The goal of running a re-engagement campaign is laid out in the title—to re-engage old leads in your database. Special Offer Campaigns. This type of campaign is great for both prospects and current customers.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Ontraport

APRIL 14, 2021

You create a product or service worth buying, launch a website to sell it on, and sell it. At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Adobe Experience Cloud Blog

JUNE 26, 2019

The success of your marketing campaign no longer depends on the number of leads you generate. The process was time-consuming, took the sales team away from selling, and relied heavily on gut instinct. It rests on your ability to maximize your customers’ experience. And how can you make the most of it? Engagement data.

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Liveintent

AUGUST 19, 2021

To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world without third-party cookies How to leverage CRM data for CRM retargeting Why email is crucial for CRM retargeting. Let’s get started. What is first-party data?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 103

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Biznology

JULY 11, 2019

If your sales funnel has too many steps, leads might opt out. Loyalty: You can cross-sell other products and look for ways to keep your business top of mind with the customer. Collect total reach numbers for social media efforts, emails, digital ads and other efforts. Focusing on lead volume and not quality.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Homo sapiens sapiens. Nothing at all has changed. Agency, my ass.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Velocity Partners

JULY 26, 2023

Most businesses default to option 1, and use their CRM as a static repository of demographic records (names, emails, titles and so on). Instead of blanket bombing both sets with the same nurture campaign, you can make better decisions about who receives what message, and when. Let’s say that you sell accounting software.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

PureB2B

MAY 30, 2022

Instead of scrambling to find new prospects every week when you're trying to hit your quota, a well-crafted list of prospects enables you to quickly get in touch with qualified accounts who are an excellent fit for what you're selling. Offer free demo calls where qualified leads can opt-in. You create the opt-ins. Let’s dive in.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Ad Building 62

Optinmonster

NOVEMBER 15, 2021

To understand how to tailor your lead generation campaigns to every prospect, you first need to know the 3 main stages of the customer journey. OK, now that you know what the 3 stages of the customer journey are, let’s take a look at how to actually capture email leads during each stage… 1. via Digital Marketer.

Top of Funnel 70

Top of Funnel Opt-out Advertising Funnels Ad Exchange 70

Optinmonster

JUNE 3, 2021

OptinMonster is the #1 lead generation software on the market: OptinMonster helps businesses of all sizes grow their email list, attract better quality leads, and increase sales. By allowing anyone to quickly and easily create high-converting “optin campaigns.” ” That answer’s simple: YES! How does it work?

Top of Funnel 77

Top of Funnel Business Cross-Selling eCommerce 77

Outgrow

JANUARY 22, 2023

– Most online visitors don’t make a purchase on their first visit to a website. In other words, most of your leads float at the top or middle of your sales funnel for quite some time. So how do you make them trust your brand and come back to complete their purchase? In short, you’d need a lead nurturing strategy! What Is Lead Nurturing?

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Vision6

JULY 10, 2023

Are you trying to unlock the hidden potential of email marketing? From email design to email compliance, campaign success all boils down to email marketing best practices. Purchasing email lists is linked to several issues that could harm your email marketing initiatives.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Ontraport

APRIL 14, 2021

You create a product or service worth buying, launch a website to sell it on, and sell it. At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Optinmonster

NOVEMBER 1, 2023

OptinMonster comes with several campaign targeting and trigger options to create a high-converting thank you popup on your site. Are you looking for thank you page examples? In the world digital marketing, every touchpoint with your audience matters. One often overlooked yet crucial touchpoint is the “thank you page.”

Examples 74

Examples Webinar Metrics Marketing & Strategy Landing Pages 74

BenchmarkONE

DECEMBER 26, 2018

Use a pre-built campaign template. Your client onboarding experience likely has some kind of welcome email or package. Go to Tools > Campaigns, name your campaign, and select “New Client Campaign.” Download the campaign template and modify it to fit your business. We want to help you get it right.

Automation 74

Automation Tips Cross-Selling Template 74