Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Our clients’ profiles talked about how 50% of 3PLs under-leverage the warehouse, distribution center, and transportation as they focus on costs rather than growth (a key differentiator). According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

TrustRadius Marketing

OCTOBER 3, 2022

As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights. TrustRadius intent data integrates with Salesforce, Linkedin, and Demandbase, and it’s the only second-party intent data source that integrates fully with 6sense.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Heinz Marketing

FEBRUARY 20, 2019

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty.

Webinar Metrics 61

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 61

Heinz Marketing

FEBRUARY 20, 2019

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty.

Webinar Metrics 58

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 58

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. And Nvidia, they do gaming and sell to computer manufacturers.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Engagio

JANUARY 5, 2021

In today’s competitive environment, personalization is a critical differentiator. Social selling is dead! At Demandbase, we advise having a balanced mix of content, with each piece falling somewhere on the content personalization spectrum: So, how can we start executing personalized campaigns across the entire spectrum?

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

SnapApp

DECEMBER 14, 2016

And it's STILL a big differentiator! Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. To differentiate, challenge industry assumptions. Too many of these organizations are suffering because they are still selling from a traditional, regional standpoint.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62