New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Oracle

But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. Link Tracking for SMS. Dynamic Deep Links in Push & Email Messages.

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