Signals That Indicate Cross-Selling Opportunities


“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling.

Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns Part 1

SmartBug Media

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. The truth is, connecting with leads, acquiring customers, and promoting your brand is still possible. What Is Upselling and Cross-Selling? Sometimes, upselling and cross-selling are used interchangeably as if they are the same. Cross-selling: “Cross-selling is encouraging the purchase of anything in conjunction with the primary product.


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Cross-Selling: Convincing Customers That They Do Need 1 More Thing


Cross-Selling: Convincing Customers That They Do Need 1 More Thing. And, can I add similar e-commerce cross-selling and get the same excitement? The cross-sell is your weapon, and you get to choose how to wield it. Ecommerce cross-selling on your product pages is all about identifying what customers need to make the most of your product. These are great options to increase revenue and total customer lifetime value.

4 Factors to Cross-Selling Services Effectively

Hinge Marketing

As professional services executives, cross-selling services is a goal we, of course, all have – making the most out of our existing accounts, adding more value to the relationship by selling appropriate services and equally appropriate complimentary services. Cross-selling services is, you might believe, the holy grail of increasing revenue per client (or one of them, anyway).

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Why You Should Be Cross-selling to Customers

Sales Intelligence View

Whether it’s more cost effective to recruit new customers or increase profits by cross-selling to current customers is the proverbial no-brainer; that is to say, estimates vary, but the consensus is that it costs at least five times more to win a new customer than to increase business from current customers. As such, the best way to maximize your profits is to cross-sell to the customers you already have.

6 Post-Purchase Emails That Make The Sales Go Round


Managing the customer relationship post-purchase means the difference between a one-hit-wonder and retention rockstar status. A post-purchase email is a message you send to new or existing customers to increase sales and engagement. Cross-sell.

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects


That is why prospects may ignore attempts you make to build a relationship over the phone or via email. When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? Instead, they seek.

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The Relationship Between Customer Engagement, Loyalty And Revenue


Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. That’s because loyal customers are more likely to buy again, and buy more than before. “We Loyal customers draw in more customers.

4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? This highlights just how important your existing customers are to growing your business. You have to actively work with your team to upsell and cross-sell your current customers in positive ways that grow your relationship, not annoy your customers with irrelevant sales emails. Create a Customer-Facing Advocacy Program.

Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing


With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Here are some of Chandar’s tips for using technology to humanize your marketing , transform your customer experience and follow other marketing leaders into “the era of engagement marketing.”. Focus on customer interaction.

What Your Doctor Can Teach You About Business Growth

Marketing Craftmanship

How else can we add value to our relationship? The more information you have about the personal lives of your clients, the better prepared you’ll be to have conversations about what’s most important to them, and to find ways to reinforce your long-term relationships. Or in the words of Dicky Fox, fictional mentor of Jerry Maguire , from the 1996 movie of the same name: “The key to this business is personal relationships.”

How to Measure Customer Lifetime Value to Identify Your Best Relationships


One of the big ones: customer lifetime value (CLV) , which allows you to determine the ROI of every customer relationship — and in turn, determine which relationships are most beneficial to building your business and which aren’t. Not all customers bring in equal value.

77% of B2B Marketers are Failing to Profit from Existing Customer Relationships

KoMarketing Associates

B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers. The CMO Council recently published the “Gaining Traction with Every Digital Interaction” white paper, which looked at how B2B marketers have maintained relationships with their customers over time. B2B Buyers Already Expect a Personalized Customer Experience.

New research: Boost organic growth from current customers

B2B Lead Generation

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” ” That’s why I interviewed Brent Adamson ( @brentadamson ), Principal Executive Advisor at Gartner , and the co-author of The Challenger Sale and The Challenger Customer.

4 Strategies for Upselling Emails You Should Steal


We’ve all heard the stats about how it’s more expensive to attract a customer than retain them, but how exactly is this ongoing relationship so lucrative? Obviously, trust, a great customer experience, and a quality service or product are the bedrock for retaining customers.

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Social CRM: How Can It Make Money?

Sales Intelligence View

The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). The market for social CRM, and the applications it has produced to track customer habits, relationships and activity via social media platforms, has drastically orbited into relevance in the past year. Sales teams can better track a customer’s satisfaction post-purchase.

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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. In this blog, we share how you can build trust using a customer marketing strategy. What is Customer Marketing?

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How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success


Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). What is a Good Customer Lifetime Value (CLV)? Customer Value.

How to Leverage Data to Create Compelling Customer Experiences


In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of customers say that personalization influences their shopping decisions. Loyalty Program Tactics and Customer Insights.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales


The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. SEO can help you exceed expectations in this phase by providing insight into the questions customers have post-sale.

The Financial State of Social CRM

Sales Intelligence View

The world of social customer relationship management, or social CRM , has moved from its infancy to a full-fledged money-making industry in the past year. They keep up with clients and customers via applications, such as Twitter and Facebook, that track client activity and communication. Sales representatives can also use them for lead generation and cross-selling and up-selling, and clients see the company’s brand through them.

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How 360-Degree Views Can Help Get You the Most From Customers


You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Today, customers expect united, data-driven communications. What is a 360-degree customer view? Benefits of 360-degree customer view.

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Make Better Business Decisions by Leveraging Customer Data


“We could treat customers as individuals. ” Successful loyalty programs are no longer just a brand differentiator, they’re also a valuable source of customer data. Make smarter cross sell and partnership decisions. Customer Loyalty

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 02:42 – Customer-centric solutions. Why do you want to try to sell them?

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Tips for Increasing Customer Retention via Email Marketing


Emails are an effective, easy, and great way for companies to improve customer retention. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one.

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Are you maximizing what your B2B customers can do for you?

EMagine B2B Blog

His point is that we as B2B marketers spend too much time and effort on finding and getting new customers, and not nearly enough on [.]. I saw a very brief opinion-type post, “B2B Mktg needs to curate a vibrant community”, by Paul Dunay over on his Buzz Marketing for Technology blog, which set me thinking.

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The Power of Productivity: Free Up Relationship Managers’ Time to Drive Customer Engagement


Practically speaking, however, the vast majority of IT spend is dedicated to creating better customer experiences. Around the world, thousands of FinTech companies are working with banks to deliver the kinds of value-add services that make customers more self-sufficient and empower them to make better choices. Unfortunately, most banks never make the same investment in technology to help their own relationship managers. What does Sales Enablement mean for Bankers?

The 3 Pillars of B2B Customer Service

Sales Intelligence View

Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Follow your customers on social media so you’re the first to congratulate them on a business development. Create a Vibrant Customer Relations Team. relationships.

Targeted Email: Segmenting Customers by Average Order Value


drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well. But, we can further identify these customers as cat- and dog-owners, respectively.

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13 Customer Acquisition Tools to Grow Your Sales Today


Are you looking for the best customer acquisition tools to attract new leads to your business and drive MORE revenue? Getting new customers is one of the biggest problems facing companies of all sizes. 13 Customer Acquisition Tools. Custom user roles. Custom reports.

Retention Red Flags: How To Tell A Customer Won’t Renew


While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. But customers can churn seemingly out of nowhere and for no good reason. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy.

5 Ways To Improve Your Relationship Marketing Strategy

Stevens & Tate

You need to build a customer base — it’s the only way to not only grow, but to survive. Unfortunately, a lot of businesses assume that once someone has made a purchase, that customer is part of their “customer base.” The Importance of Customer Retention.

Marketing in the Age of the Connected Customer Experience - 3 Questions Marketers Must Answer


Personalizing the customer experience is the key to delivering higher ROI from your marketing investments, and building lasting relationships with your customers. The key starting point to building great, data-driven marketing campaigns is having access to the right data to understand and target your customers. 91% of marketers have or plan to adopt a DMP to enable a unified view of the customer. Customer journeys have changed.

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3 Ways to Optimize Customer Experience Via Email


The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. Help your customers apply themselves. Disclosure: Oracle Marketing Cloud is a Leadspace customer).

Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

What’s your company’s Return on Know-how?

Integrated B2B

We’re keen to work out, for each of the customers or prospects we speak to, where revenue can be generated and/or savings can be made by putting knowledge-sharing campaign platforms in place. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And map the customer contacts each SME has, figuring out the span of contacts as well as the level of engagement the SME has with each customer contact.

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How Customer Lifecycle Management can increase your company’s engagement


Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. You will see: What is the difference between the customer lifecycle and the customer journey?

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction.

Measure and Keep: 7 Key Customer Retention Metrics to Watch


The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Having converted leads stick around to become long-time customers. It’s your current customers that hold the solution to increasing your company’s bottom line.