Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 114

Tactics Work Management B2B Marketing Marketing Management 114

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. The approach is to operationalize go-to-market around customer lifecycle. This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Optinmonster

APRIL 8, 2024

It’s where people decide to become your customers or leave your site for good. Product Titles It might not feel like much, but a catchy product title often delights customers and adds to a product’s perceived value. Customers are more likely to spend time exploring the interactive model, leading to increased engagement on the website.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 85

Paid Search Agency Features Personalization Ads 85

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. I think a lot of people underestimate how hard cross-selling can be,” he says. It’s not just about signing up an existing customer for related or supplemental products.

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ANNUITAS

FEBRUARY 3, 2022

All three groups have distinctly different levels of comfort around digital interactions and distinctly different preferences for how they want to progress through the buying process. Aware there are differences, but unsure how to cross the divide. But there is a huge generational divide in how these groups make decisions.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 85

Acquisitions Marketing Budget Analytics Allocation 85

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. 42% of startups use AI to support personalized pricing strategies using customer behavior insights. 38% use AI-powered chatbots or virtual assistants to provide instant customer support.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. To sell a… Instead of… Try this… Project management app Download now. Make your CTA stand out with contrast Crossing over from the considerations we make for accessible design is well-considered contrasts. Start planning. Show me how.

Design 98

Design Conversion Urgency Marketing Cross-Selling 98

SmartBug Media

AUGUST 8, 2023

Pursuing new business opportunities while nurturing existing customer relationships can often feel like walking a tightrope. Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. The secret ingredient in this mix is automation.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Purchase 80

Purchase Marketing AI Optimization Customer Satisfaction 80

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless.

Top of Funnel 138

Top of Funnel Social Media Ideal Customer Profiles Work Management 138

BenchmarkONE

DECEMBER 28, 2022

Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. If they do, they could lose trust in your brand, and you’ll ruin any chance of them being a future customer. What Is Upselling?

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. It devised a way to give personalization directly to the hands of the customer. They provide a simple and easy 5-step customization process.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Marketers need the big picture when it comes to customer experiences. That’s because all the individual actions that customers take are now seen in context within the entire journey. asked de Quintanilha.

Lead Ranking 137

Lead Ranking Forrester Lead Scoring Cross-Selling 137

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. However, over half of customers will switch companies after one poor experience. Most customers expect fast and knowledgeable help from businesses. What Is Big Data in Customer Service?

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 84

Lead Ranking Allocation Churn Rate Lead Scoring 84

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Work Management 95

Work Management Cross-Selling Marketing Management Budget Programs 95

Stevens & Tate

JUNE 14, 2022

Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more.

Cross-Selling 110

Cross-Selling Paid Search Agency Storytelling Purchase 110

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 107

CMO Relevance Enterprise Management Peer-to-peer 107

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Only B2B

AUGUST 22, 2022

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Even better, it enables you to learn more about the customers that your rivals are trying to attract. Because it aids in the identification and profiling of target customers, the technique is very helpful for B2B marketers.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. So, you need to leverage other departments to support the end-to-end customer experience. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 119

Social Media Work Management Marketing Management Media 119

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. But what’s all the fuss about measuring customer experience? Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Salesforce Marketing Cloud

JULY 18, 2022

While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Your customer service teams can make money — here’s how. Keep customers happy after a purchase.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. Cost reduction sells itself.

Tips 135

Tips Cross-Selling Customer Satisfaction Training 135

Sana Commerce

FEBRUARY 19, 2023

EDI is primarily used for large, recurring orders and does not allow your customers to find new products or add complementary goods to their orders. It does not tempt customers to add more items to their order through cross-selling or upselling either. Happier clients Secondly, e-commerce improves your customer service.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Valasys

MARCH 20, 2024

If you sell camping gear, find affiliates focused on outdoor activities like hiking, climbing, and survivalism. Create special offers, coupon codes or bundled discounts exclusively for customers referred by your affiliates. The goal is to make customers feel like VIPs for buying through your affiliate links.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. To excel in B2B sales, it’s essential to nurture genuine interactions. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Remember, people crave authenticity.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Hubspot

DECEMBER 13, 2023

These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet your customers’ needs.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67