Choozle

APRIL 2, 2019

First-party data is data you yourself have collected from your customers or website visitors. They’re pretty much the same concept, except that category targeting looks at how the publisher categorizes the website while keyword targeting looks at the keywords on the site. Top targeting strategies for financial services campaigns.

Work Management 53

Work Management Marketing Management Service Practices 53

Choozle

MAY 7, 2019

Looking at how a publisher categorizes a website, this targeting tactic allows you to advertise on sites with content deeply related to the ads you’re running. Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Contextual Category Targeting. Putting strategy into action.

Practices 43

Practices Planning Best Practices Marketing Management 43

Choozle

MAY 7, 2019

Looking at how a publisher categorizes a website, this targeting tactic allows you to advertise on sites with content deeply related to the ads you’re running. Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Contextual Category Targeting. Putting strategy into action.

Practices 42

Practices Planning Best Practices Marketing Management 42