Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Optinmonster

MARCH 22, 2023

If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” What is an example of cross-selling?

Examples 123

Examples Tips Cross-Selling Bundling 123

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. Publishers across the globe are most interested in audience data to help them improve yield across channels. Cross-platform (web, app and email) ad exposure data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. It’s the set of actions that turn an organic visitor into someone who might become your customer. It can take ages to gather such a list.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Seismic

MAY 18, 2023

By the time we publish this, it will be the middle of 2023. These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more. Without fail, customers who chose to follow proven methodologies faced fewer challenges as they moved to transformation.

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Heinz Marketing

MARCH 10, 2021

I came across this recently published video by Wall Street Journal about Costco’s Treasure-Hunt Shopping Strategy. Customer First. It wants to put the customer first – it wants to put you first. Think about your customer’s pain points, nurture your customers by talking about how you can solve their problems.

B2B Marketing 135

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 135

Stevens & Tate

JUNE 17, 2022

This will allow you to provide more custom cross-links for related content. Identifying what emails they are opening will give you a good idea of how to follow up those emails with custom messaging and retargeting. Tracking what your customers have purchased will let you know their needs and wants. Email opens.

Segmentation 94

Segmentation Cross-Selling Mobile Advertising Search Engine Marketing 94

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Here are some great backlink strategies via Backlinko : Publish "skyscraper" content. Publish “ultimate guides.”. Create authority resource pages.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft.

Advertising Agencies 100

Advertising Agencies Marketing Management Paid Search Agency Advertisements 100

Outgrow

FEBRUARY 12, 2023

It devised a way to give personalization directly to the hands of the customer. And the ability to customize a Tesla really reduces the gap between the producer and the customer. They provide a simple and easy 5-step customization process. The last screen shows you an image of your customized Tesla car and the price.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. The Rise of Cross-Functional Teams. Better Data Means Smarter Automation.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

KoMarketing Associates

MAY 30, 2018

B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers. Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers.

B2B Marketing 122

B2B Marketing Cross-Selling B2B Touchpoints 122

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game Cross-promotions in-game and on other channels. Hard-coded in-game advertising.

Advertising Agencies 102

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 102

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. To sell a… Instead of… Try this… Project management app Download now. Make your CTA stand out with contrast Crossing over from the considerations we make for accessible design is well-considered contrasts. Start planning. Show me how.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Sprout Social

SEPTEMBER 2, 2020

Such videos require little in terms of production value and can be published in a matter of seconds. Repurposing your videos for the platform is a cinch and there are plenty of opportunities to cross-post your videos onto Instagram. Educating your audience is a tried-and-tested tactic for brands looking to sell via video.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Stevens & Tate

MARCH 3, 2022

Manufacturers often use traditional marketing to advertise their services and find new customers. One of the best ways to establish yourself as an authority is by regularly publishing content on subjects related to manufacturing services. Build Relationships With Existing Customers. Establish Your Business As A Brand Authority.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Here are some important questions to answer to define your target audience: Who are your ideal customers? Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

ClickZ

APRIL 2, 2020

Systems that orchestrate marketing efforts with a more robust view of the customer journey encompasses a host of benefits driven by AI and automation. Artificial intelligence can help marketers sift through huge amounts of content to help them find out what their customers are spending their time consuming or engaging with.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Marketing Insider Group

FEBRUARY 19, 2020

Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. Encourage their ideas, reward them for great customer service, and they’ll provide all the Glassdoor reviews you need to attract the talent you need to scale your business upward. Make Cross-Departmental Communication Your Priority.

Brand Identity 329

Brand Identity Branding Paid Search Agency Marketing & Strategy 329

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Choozle

SEPTEMBER 9, 2021

With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. Amazon’s DSP is an advertising platform that lets you programmatically reach audiences across Amazon-owned sites and other leading publishers.

Amazon 75

Amazon Top of Funnel Funnel Advertising Advertising Funnels 75

Liveintent

DECEMBER 2, 2019

Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. In fact, customers appreciate it. Think about it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Inbox Insight

MAY 24, 2022

Channel integration is key to a successful B2B multi channel strategy in creating seamless cross channel experiences, hence why recognizing the key terms in this wide area can really help to further inform your strategy and drive your multi channel approach forwards…. Reading time: 5 minutes. The aim in B2B marketing is to drive conversions.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

LiveRamp

APRIL 11, 2019

Through the acquisition of Faktor, we will be able to offer a product benefiting not only consumers, but also publishers and brands. LiveRamp’s identity platform will also be fully integrated with Faktor’s offerings, unlocking several opportunities: Consumers will enjoy central consent management and persistent cross-device privacy controls.

Cross-Selling 78

Cross-Selling Privacy Transparency Acquisitions 78

Biznology

AUGUST 25, 2020

We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right. Improve the process by recognizing at which step your customers drop off your site.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

seo.co

MAY 26, 2021

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. What is Customer Lifetime Value?

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

BenchmarkONE

JULY 14, 2020

For a cross channel marketing campaign to be truly effective and increase user engagement , it needs to reflect each of these channels. However, it’s also a major challenge for most cross channel marketers to deliver the right message on the right channel at the same time. . Always focus on your customers as actual people.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Work Management Marketing Management 69

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92