Genius.com Adds Short URLs to Capture Social Media Replies
Customer Experience Matrix
JULY 27, 2009
Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This is major progress, and a capability that I haven’t yet seen from other demand generation or CRM vendors.