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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Example 2: Getting Creative.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

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MarTech’s customer experience experts to follow

Martech

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. and has been named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - These can be loaded into sales and CRM systems to make them easily accessible. These can be loaded into sales and CRM systems to make them easily accessible.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016). That is changing as vendors get stronger and technology simplifies processes. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. About Vidyard.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.