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6 marketing automation use cases where AI can help with data quality

Martech

For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. Let’s start with the basics — adding a new contact.

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Three Focus Areas for Outstanding Appointment Setting

Only B2B

Let’s take a closer look: Managers: Appointment setters should get sufficient training, as well as continual monitoring and mentorship from their management. Managers should be monitoring calls and completing quality assurance checks so that training opportunities may be identified.

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What is call analytics and how does it deliver key insights to marketers?

Martech

Vendors offer DNI by call source, online session or URL. In response, vendors have developed proprietary call fraud detection and prevention tools that identify, monitor and block suspicious call patterns and routes. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Service, support, and training. EVALUATING ENTERPRISE MAPS.

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Why Companies Don’t Adopt Marketing Automation, and How GreenRope Can Help

GreenRope

Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. Many of these challenges can be overcome by choosing the right vendor for your business needs. To get started with GreenRope, you can import all your contacts into your CRM in just a few steps.

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The Key Marketing Automation Players On Your Team

ANNUITAS

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? With multiple years of experience, this user has every certification available from the marketing automation vendor. The Power User.

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How to Make Your B2B Industrial Marketing REALLY Work

The Marketing Blender

” Marketing B2B Industrial Products and Services During the Good Times Boom times in the economy and specific industries can make it seem like the gravy train will never end. That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). This is all about data.