Litmus

AUGUST 3, 2021

As modern marketers , we’re hard-wired to solve problems, and we quickly adapt to changing conditions by curbing spending on in-person events, external agencies, and awareness advertising. To build this forecast model, we analyzed historical yield from all of our marketing channels and conducted a regression analysis to create a baseline.

Multi-Touch Attribution 101

Multi-Touch Attribution Marketing Email Marketing Digital Marketing Funnels 101

DiscoverOrg

MAY 30, 2018

A favorable condition like a new CTO, or new round of funding. You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO. Before I bought any tool other than a CRM, I would spend money on data. Look for a pattern: Industry. Geographic location.

Ad Building 270

Ad Building Marketing Prospects Peer-to-peer Contact Marketing 270

Data Cleaning/CRM Appending

DECEMBER 5, 2019

Using complex statistical methods and techniques such as patterns, clustering and regressions, data mining un-complicate things for businesses, especially in the marketing division. In simpler terms, you can compare it to the good old crystal ball that can tell you about the future market trends. Project Risk Management.

Business 52

Business B2B Marketing B2B Sales B2B 52

Rain: The Growth Agency

SEPTEMBER 4, 2019

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

Advertisements 40

Advertisements Advertising Media Mobile Advertising 40

Rain: The Growth Agency

SEPTEMBER 4, 2019

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

Advertisements 40

Advertisements Advertising Media Mobile Advertising 40

Rain: The Growth Agency

SEPTEMBER 4, 2019

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. The ability to tap into data from sensors across all of these categories has dramatically improved over the past several years.

Advertisements 40

Advertisements Advertising Media Mobile Advertising 40