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Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Hispanic television network? Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct.

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TransUnion expands TruAudience marketing solutions

Martech

TransUnion claims that customers have reported a 40% reduction in duplicate CRM records and a 30% increase in conversions from higher-performing audiences. The expanded TruAudience line is available for marketers, media companies and tech providers. Why we care. Dig deeper: How data will change marketing this year Cross-channel reach.

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Round-up of this week’s AI-powered marketing technology releases

Martech

Loop Media , a streaming television media company for businesses, has added AI-Powered Brand Safety Layer to all clients and partners. Power Digital’ s nova Intelligence takes information from a brand’s website, media activities and CRM and uses it in three modules.

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The World of Sales and How Things are Changing

MarketJoy

The expensive ways of advertising a product on the television and then waiting for the phone to ring has disappeared in many ways. Using technological improvements such as Customer Relationship Management CRM and Automated Marketing Systems these companies were able to leverage the data they collect and convert them into profitable sales.

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Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

SmartBug Media

Brandlive brings the magic of television to virtual events, empowering users to host, produce, and support events by building elevated, fully customized live and recorded video platforms. This empowers organizations to run multichannel ABM campaigns, track funnel stage progression, and measure their impact on revenue.

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VWhat Is Conversational UI?

Conversica

Let’s take a deeper look at the Five Pillars of Intelligence and how they operate holistically: Perceive: AI Assistants perceive when new contacts are added to your CRM, MAP, or database. Smart Devices – Many consumers are interacting with smart devices like speakers, wearables, and televisions daily.

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Bringing your ABM strategy to the world of CTV

Martech

“What we’re talking about here is using the biggest screen in the household — the television — as the channel to get your ABM targeted message out to your prospects,” said Haeri. Processing.Please wait. Why use CTV in your ABM strategy? “Bring your ABM strategy to TV,” Haeri said.